Pop trio Years & Years have today been crowned the Sound of 2015.
Formed in London, the trio consist of bassist Mikey Goldsworthy, keyboard player Emre Turkmen and vocalist Olly Alexander.
Talking to the BBC about their win Emre said: 'I can't really get my head around it. I nearly passed out when we found out. It was all so surreal and so emotional.
'We just want to make really good music that we're proud of and that people will like or love and do it in a way that isn't contrived at all.'
Vocalist Olly added: 'To be a mainstream act today, you have to be firing on all cylinders on so many different platforms. You've got to have a social media voice. You've got to do promo on TV. You've got to tour everywhere. You've got to write your own music and perform well and all along be consistent with what you set out to do in the beginning, which was have your own unique voice. That's really difficult and it becomes quite easy, especially when momentum builds, to drop the ball a little bit.
The band was picked following recommendations and a voting process involving scores of tastemakers from across the BBC and beyond.
Discover more about Years & Years and see who made the original longlist for BBC Sound of 2015.
For heaps of advice, funding opportunities and tips on how to progress your music career, see our Careers section.
Formed in London, the trio consist of bassist Mikey Goldsworthy, keyboard player Emre Turkmen and vocalist Olly Alexander.
Talking to the BBC about their win Emre said: 'I can't really get my head around it. I nearly passed out when we found out. It was all so surreal and so emotional.
'We just want to make really good music that we're proud of and that people will like or love and do it in a way that isn't contrived at all.'
Vocalist Olly added: 'To be a mainstream act today, you have to be firing on all cylinders on so many different platforms. You've got to have a social media voice. You've got to do promo on TV. You've got to tour everywhere. You've got to write your own music and perform well and all along be consistent with what you set out to do in the beginning, which was have your own unique voice. That's really difficult and it becomes quite easy, especially when momentum builds, to drop the ball a little bit.
The band was picked following recommendations and a voting process involving scores of tastemakers from across the BBC and beyond.
Discover more about Years & Years and see who made the original longlist for BBC Sound of 2015.
For heaps of advice, funding opportunities and tips on how to progress your music career, see our Careers section.