To celebrate, we're dedicating this week's playlist to some of our fave artists heading to Austin – who've all received support to showcase through PRS Foundation’s International Showcase Fund.
From kaleidoscopic pop collective Superorganism and psychedelic pop triplet Girl Ray, to Glasgow DIY trio Breakfast Muff and jazz five-piece, Ezra Collective, tune in below to the selection of acts we can't wait to see on Texan soil.
We'll be setting up camp at the British Music Embassy, where PRS for Music will also be hosting events in association with BBC Radio 2 and BBC Radio 1Xtra.
Follow us on Twitter and Instagram to keep up, and bookmark our SXSW 2018 round-up page.
For now, set your ears on this sweet lot...