YouTube improves music promotion via homepage

New improvements to the YouTube homepage will bring more opportunities for songwriters and musicians to promote their work on the channel.

Kyle Fisher
  • By Kyle Fisher
  • 22 Apr 2013
  • min read
The world's most popular video content platform and music discovery site will relaunch its offer next week, adding more videos to the homepage feed and improving the visibility of videos from a series.

Signed-in users will be able to see more videos above the fold on their homepage from channels they subscribe to, giving musicians and other channel owners much more chance to have their new videos seen. A YouTube representative said: 'Rather than one video per channel, your fans will now get to see more of your uploads on a single row of the homepage'.

Additional changes to the signed-in homepage will also mean that users are more likely to see new videos that are part of a series - great for musicians that are counting down to a release date or are posting teaser snippets from a new album.

'We want to make sure that their favorite channels are always up top so they never miss a beat,' the YouTube representative added. 'And for those fans that watch mainly from their subscriptions, we’ll move their other recommendations further down so they can always see their favorite channels first.'

According to YouTube, this is just one update it is going to make, with more improvements coming over the next few months. For more information on the improvements, be sure to check out the official YouTube Creator blog.

If you're a seasoned YouTuber or a greenhorn, then make sure you check out our top five tips to marketing your music on YouTube. You may also want to subscribe to PRS for Music's YouTube channel for live sessions, interviews and more.