Music strategist Chris Price and strategic advisor Adé Adeluwoye have joined the board, which is chaired by Andy Parfitt, current head of content and programming at Vevo.
The appointments spearhead a new drive by the charity to reach more children in challenging circumstances over the coming years.
Youth Music currently supports the participation of 75,000 young people in 350 music projects around the country every year- but it receives three applications for support for each one that it is able to help.
With a focus on developing their personal and social skills alongside their musicality, the charity has built a reputation for helping young people re-engage with and realise their full educational and vocational potential through music.
The charity’s aim is to see these music-making opportunities being made available to all children in the UK, regardless of background or circumstances.
Parfitt said: ‘We’re delighted that Chris and Adé have agreed to become trustees. Together, they bring immense insight and expertise to the board with their knowledge of the music business and young people’s aspirations in relation to music and beyond. I’m sure they will be of enormous help as we continue to move forward and increase our reach.’
Price added: ‘Music-making has enriched my life immeasurably over the years. Youth Music has helped transform the lives of thousands of young people and I really admire its ambition to do even more. I look forward to helping the charity grow and realise its aspirations.’
Adeluwoye said: ‘I think Youth Music is a great charity that has been doing extraordinary work in helping thousands of young people year in year out. I’m very happy to be involved in this work and hope I can bring something to the table as Youth Music moves forward in its new phase of development.’
The appointments spearhead a new drive by the charity to reach more children in challenging circumstances over the coming years.
Youth Music currently supports the participation of 75,000 young people in 350 music projects around the country every year- but it receives three applications for support for each one that it is able to help.
With a focus on developing their personal and social skills alongside their musicality, the charity has built a reputation for helping young people re-engage with and realise their full educational and vocational potential through music.
The charity’s aim is to see these music-making opportunities being made available to all children in the UK, regardless of background or circumstances.
Parfitt said: ‘We’re delighted that Chris and Adé have agreed to become trustees. Together, they bring immense insight and expertise to the board with their knowledge of the music business and young people’s aspirations in relation to music and beyond. I’m sure they will be of enormous help as we continue to move forward and increase our reach.’
Price added: ‘Music-making has enriched my life immeasurably over the years. Youth Music has helped transform the lives of thousands of young people and I really admire its ambition to do even more. I look forward to helping the charity grow and realise its aspirations.’
Adeluwoye said: ‘I think Youth Music is a great charity that has been doing extraordinary work in helping thousands of young people year in year out. I’m very happy to be involved in this work and hope I can bring something to the table as Youth Music moves forward in its new phase of development.’
