South by Southwest (SXSW) is one of the most important events in the musical calendar, and this year it will host 18 UK acts funded by British Music Abroad, along with countless others who will showcase their talent to an international audience.
To celebrate, we’ll be talking to some of the acts who are journeying to Austin, Texas for the event, and bringing you all the latest news and updates from the frontline.
British Music Abroad, a partnership between PRS for Music Foundation, UK Trade and Investment, Arts Council England and British Underground, provides crucial support to talented UK musicians who’ve been invited to perform at SXSW but need financial help to get there. It is involved in various showcases over in Texas, and with help from PRS for Music’s Andy Harrower and Jules Parker, we’ll be reporting from them over the coming week.
We’ll be bringing you all the latest from the following events…
What? British Music Embassy showcases
Where? Latitude 30, San Jacinto, just off 6th Street
When? Monday 12 – Saturday 17 March
The Embassy will be hosting amazing acts from across the UK including Frank Turner, Ben Howard, Django Django, Clock Opera, 2:54, Chad Valley and many, many more. PRS for Music is one of the main sponsors of this showcase initiative.
What? PRS for Music showcase with Raw Power
Where? Latitude 30, San Jacinto, just off 6th Street
When? Wednesday 14 March, 9pm-2am
Live performances from The Xcerts, Charlie Simpson, Turbogeist, Spycatcher and Cancer Bats.
What? PRS for Music Foundation’s British Music Abroad brunch
Where? Latitude 30, San Jacinto, just off 6th Street
When? Friday 16 March, 12-2pm
Live performances from D/R/U/G/S, Dutch Uncles and Spectrals.
Panels:
What? Success strategies for the UK
Where? Room 11AB Austin Convention Centre
When? Thursday March 15 4-5pm,
A panel covering everything you need to know about one of the world’s most influential music markets. Topics covered will include; suggestions of key tastemakers not to miss when planning your campaign in the UK, promotional schemes and ideas to try; local tips; licensing opportunities and choices; do’s and don’ts from professionals who’ve been there and done it; different revenue streams to consider and differences between the US and UK. Moderated by PRS for Music’s Jules Parker.
What? Do we need music collecting societies in the digital age?
Where? Room 13AB, Austin Convention Centre
When? Friday March 16 11am-12pm
A panel that aims to debunk the truths and myths about collecting societies in the digital age, with PRS for Music’s Andy Harrower.
