Jan Younghusband, BBC's commissioning editor for music and events, said the BBC produces 250 hours of original music programming every year.
‘The BBC saw, over the years, a massive decline in the Top of the Pops audience because the way we consume music has changed so dramatically,’ she told the broadcaster's Radio 1 current affairs programme Newsbeat.
‘Certain programmes are still an appointment to view but I think now our audience is saying, “We want to choose when we watch these programmes.”’
The comments came in response to reports that Vevo would launch a UK channel to bring more music to the terrestrial space.
Nic Jones, Vevo's International Senior Vice President, said the company is moving into TV because ‘there are times when people just want to sit back and be entertained’.
‘[BBC Two’s] Later…With Jools Holland programme is the only place you can go on free-to-air that really gives you that [opportunity]. We think Vevo is the answer to that and we totally believe there is a place for it.’
Last month the company, which is owned by the major record labels, announced it was set to launch a music television service in the US and Canada. Here in Britain, its current online offer receives up to 200 million video clicks per month.
M recently spoke to Mark Cooper, Head of Music Entertainment at the BBC, about the state of music programming on UK TV. He explained that there were more hours dedicated to music programming on TV now than in 1990 when he first worked on Channel 4’s Wired programme.
‘People have a very forced nostalgia about music programming and believe there used to be loads of it – but there never was. For instance, there hasn’t really been much dedicated live music on the BBC since the end of The Old Grey Whistle Test in 1987,’ he said.
‘It’s clear that the public is just as engaged with music as it ever was but I’m not so sure TV is the platform that people engage with it on. I think the way we engage with music as a nation has changed and we need to acknowledge that and keep innovating.’
To read his full comment piece, What happened to music on TV?, click here.
‘The BBC saw, over the years, a massive decline in the Top of the Pops audience because the way we consume music has changed so dramatically,’ she told the broadcaster's Radio 1 current affairs programme Newsbeat.
‘Certain programmes are still an appointment to view but I think now our audience is saying, “We want to choose when we watch these programmes.”’
The comments came in response to reports that Vevo would launch a UK channel to bring more music to the terrestrial space.
Nic Jones, Vevo's International Senior Vice President, said the company is moving into TV because ‘there are times when people just want to sit back and be entertained’.
‘[BBC Two’s] Later…With Jools Holland programme is the only place you can go on free-to-air that really gives you that [opportunity]. We think Vevo is the answer to that and we totally believe there is a place for it.’
Last month the company, which is owned by the major record labels, announced it was set to launch a music television service in the US and Canada. Here in Britain, its current online offer receives up to 200 million video clicks per month.
M recently spoke to Mark Cooper, Head of Music Entertainment at the BBC, about the state of music programming on UK TV. He explained that there were more hours dedicated to music programming on TV now than in 1990 when he first worked on Channel 4’s Wired programme.
‘People have a very forced nostalgia about music programming and believe there used to be loads of it – but there never was. For instance, there hasn’t really been much dedicated live music on the BBC since the end of The Old Grey Whistle Test in 1987,’ he said.
‘It’s clear that the public is just as engaged with music as it ever was but I’m not so sure TV is the platform that people engage with it on. I think the way we engage with music as a nation has changed and we need to acknowledge that and keep innovating.’
To read his full comment piece, What happened to music on TV?, click here.
