Universal Music Group (UMG) has announced a new deal with in-video ad company Mirriad to feature brands in music videos to boost revenues.
Advertising agency Havas, which creates ads for the likes of LG and Coca-Cola, will also be a partner in the agreement.
Mirriad’s technology integrates products, signage, video and other forms of branded assets into professionally produced video content.
The new deal is expected to offer content owners total editorial control over the nature of such brand integrations as well as an ‘incremental revenue stream to UMG and its artists’.
Lucian Grainge, chairman and CEO of UMG, said: ‘Through innovative technologies such as Mirriad’s, and leading global agencies such as Havas, we can offer our artists additional opportunities to generate revenue from their Mirriad music videos.
‘And with Mirriad’s highly customisable platform, we have the ability to insure that artists’ and brands’ interests are aligned while we remain focused on presenting fans with the most compelling music experience possible.’
Mirriad has more than four years experience working with many top broadcasters and content creators. Visit UMG's website to find out more.
Advertising agency Havas, which creates ads for the likes of LG and Coca-Cola, will also be a partner in the agreement.
Mirriad’s technology integrates products, signage, video and other forms of branded assets into professionally produced video content.
The new deal is expected to offer content owners total editorial control over the nature of such brand integrations as well as an ‘incremental revenue stream to UMG and its artists’.
Lucian Grainge, chairman and CEO of UMG, said: ‘Through innovative technologies such as Mirriad’s, and leading global agencies such as Havas, we can offer our artists additional opportunities to generate revenue from their Mirriad music videos.
‘And with Mirriad’s highly customisable platform, we have the ability to insure that artists’ and brands’ interests are aligned while we remain focused on presenting fans with the most compelling music experience possible.’
Mirriad has more than four years experience working with many top broadcasters and content creators. Visit UMG's website to find out more.
