Universal Music Group and SoundCloud have announced an agreement across the company’s roster of music and publishing.
The deal will allow UMG artists to access what the two are describing is a host of ‘creative, commercial and promotional opportunities’. SoundCloud claims to be the world’s largest community of music and audio creators with 175m monthly listeners.
The agreement allows SoundCloud to benefit from UMG’s roster of emerging and established recording artists, as well as songwriters signed to Universal Music Publishing Group, as they roll out advertising and introduce subscription services in the US and other markets later this year.
In addition, UMG’s labels and publishing company will gain access to SoundCloud’s promotional tools, analysis and data to provide recording artists and songwriters with new opportunities to generate revenue and to strengthen their connections with fans.
Lucian Grainge, UMG chairman and CEO, said: ‘We have long-embraced empowering entrepreneurs and innovative services such as SoundCloud.
‘With this partnership, we’re ensuring recording artists, songwriters and labels benefit, both creatively and commercially, from the exciting new forms of music community engagement on SoundCloud. We look forward to working with SoundCloud and supporting the company’s evolution into a successful commercial service.’
Alexander Ljung, SoundCloud founder and CEO, added: ‘With this partnership with UMG we will further strengthen and grow the unique community we’ve built over the past seven years, where multiple forms of expression can live and where artists at every stage of their careers come to create and share their work.
‘Bringing together the world’s largest audio platform and the world’s largest music company means we are able to further expand SoundCloud’s role as a critical platform for creators and open up its benefits to UMG’s extensive roster of artists.’
PRS for Music signed a deal with SoundCloud for a multi-territory licence, ending legal proceedings. Read the full news story.
The deal will allow UMG artists to access what the two are describing is a host of ‘creative, commercial and promotional opportunities’. SoundCloud claims to be the world’s largest community of music and audio creators with 175m monthly listeners.
The agreement allows SoundCloud to benefit from UMG’s roster of emerging and established recording artists, as well as songwriters signed to Universal Music Publishing Group, as they roll out advertising and introduce subscription services in the US and other markets later this year.
In addition, UMG’s labels and publishing company will gain access to SoundCloud’s promotional tools, analysis and data to provide recording artists and songwriters with new opportunities to generate revenue and to strengthen their connections with fans.
Lucian Grainge, UMG chairman and CEO, said: ‘We have long-embraced empowering entrepreneurs and innovative services such as SoundCloud.
‘With this partnership, we’re ensuring recording artists, songwriters and labels benefit, both creatively and commercially, from the exciting new forms of music community engagement on SoundCloud. We look forward to working with SoundCloud and supporting the company’s evolution into a successful commercial service.’
Alexander Ljung, SoundCloud founder and CEO, added: ‘With this partnership with UMG we will further strengthen and grow the unique community we’ve built over the past seven years, where multiple forms of expression can live and where artists at every stage of their careers come to create and share their work.
‘Bringing together the world’s largest audio platform and the world’s largest music company means we are able to further expand SoundCloud’s role as a critical platform for creators and open up its benefits to UMG’s extensive roster of artists.’
PRS for Music signed a deal with SoundCloud for a multi-territory licence, ending legal proceedings. Read the full news story.
