The UK's vinyl resurgence is continuing across all ages, according to a new study from ICM Unlimited.
Findings from the research body, released ahead of the upcoming Record Store Day, showed that seven percent of people bought vinyl in last month, up two percentage points from 2013.
One fifth of 18-24 year olds bought vinyl in the last month, up from 14 percent in 2013. Meanwhile eleven percent of 25-34 year olds bought records in the same period, up from nine percent in 2013.
Maurice Fyles, research director at ICM Unlimited, said: ‘We’ve been talking to consumers about their music purchasing behaviour for three years now and during that time we have seen a real resurgence in the appetite for vinyl. Fans of all genres are buying new and second-hand vinyl online and on the high street.’
The research continues to show that many record buyers never play their purchases. One fifth (22 percent) of vinyl buyers have turntables that aren’t set up or are kept in storage while four percent do not own turntables at all.
Further findings revealed that YouTube is now the top destination for researching and listening to music before purchase. One third (30 percent) of people visit the platform to find music before parting with their cash.
The UK’s first dedicated vinyl chart launched earlier this week. Read our news story on the renewed love affair with the format.
Findings from the research body, released ahead of the upcoming Record Store Day, showed that seven percent of people bought vinyl in last month, up two percentage points from 2013.
One fifth of 18-24 year olds bought vinyl in the last month, up from 14 percent in 2013. Meanwhile eleven percent of 25-34 year olds bought records in the same period, up from nine percent in 2013.
Maurice Fyles, research director at ICM Unlimited, said: ‘We’ve been talking to consumers about their music purchasing behaviour for three years now and during that time we have seen a real resurgence in the appetite for vinyl. Fans of all genres are buying new and second-hand vinyl online and on the high street.’
The research continues to show that many record buyers never play their purchases. One fifth (22 percent) of vinyl buyers have turntables that aren’t set up or are kept in storage while four percent do not own turntables at all.
Further findings revealed that YouTube is now the top destination for researching and listening to music before purchase. One third (30 percent) of people visit the platform to find music before parting with their cash.
The UK’s first dedicated vinyl chart launched earlier this week. Read our news story on the renewed love affair with the format.
