UK music’s global popularity in decline, says report

The popularity of UK music acts is in decline with global audiences, a new report has claimed.

Jim Ottewill
  • By Jim Ottewill
  • 3 Jun 2013
  • min read
The popularity of UK music is in decline with global audiences, a new report has claimed.

A study by economists Joel Waldfogel, a professor at Carlson School of Management, University of Minnesota, and his co-author Fernando Ferreira showed that the chart success of British acts has fallen when compared with the sixties and the eighties.

Data revealed that UK artists enjoyed a 30 percent share of the global music market in the sixties and the same again in the eighties but has been in decline ever since.

According to the research, which took place 2001-2007, and examined 98 percent of the global music market, 31 artists appeared simultaneously in at least 18 of the countries' charts for at least a year during the period.

Robbie Williams and Dido were the only two UK artists to appear in this list with 23 of the other acts being American.

The report claimed that this overall decline is due to interest in the music of home-grown artists increasing. The study said this was because of the rise of consumer technology and appearance of tailored MTV channels for different territories.

Further findings revealed that sales of UK music are 52 percent higher than Britain’s share of Gross Domestic Product (GDP).

The UK joins the likes of Sweden, New Zealand, the US, Finland and Canada in having a greater share of music industry sales than their relative GDP share.

The data was taken from more than a million chart entries in 22 countries between 2001 and 2007.