UK Music is calling on cities across the country to make the most of their musical heritage in its new IMAGINE report.
The study outlines the importance of UK music to local economies across the country with many benefiting from music tourists making pop pilgrimages to visit museums and take tours in the home towns of their favourite acts.
According to the research, the Beatles and their music heritage generate £70m to Liverpool’s local economy. The report estimates that an additional £4bn for UK GDP could be generated if Liverpool and the Beatles were ‘replicated’ in every city across the UK.
Jo Dipple, UK Music chief executive officer, said: ‘Music tourism is big business, with millions of pounds spent getting closer to the music we love.
‘Our recommendations in IMAGINE are designed to help local and central government provide a framework for a vibrant music destination economy. We want to inspire local authorities to make the most of the music heritage on their doorstep.
She added: ‘Liverpool has harnessed the potential of its musical heroes and is seeing huge economic and cultural benefits. But the story shouldn’t end there. Cities across the UK have strong music histories and could create a new economy by exploiting their own music heritage.’
Visit the UK Music website to find out more.
Previous research from UK Music revealed that the music industry contributes £3.5bn to the British economy.
The study outlines the importance of UK music to local economies across the country with many benefiting from music tourists making pop pilgrimages to visit museums and take tours in the home towns of their favourite acts.
According to the research, the Beatles and their music heritage generate £70m to Liverpool’s local economy. The report estimates that an additional £4bn for UK GDP could be generated if Liverpool and the Beatles were ‘replicated’ in every city across the UK.
Jo Dipple, UK Music chief executive officer, said: ‘Music tourism is big business, with millions of pounds spent getting closer to the music we love.
‘Our recommendations in IMAGINE are designed to help local and central government provide a framework for a vibrant music destination economy. We want to inspire local authorities to make the most of the music heritage on their doorstep.
She added: ‘Liverpool has harnessed the potential of its musical heroes and is seeing huge economic and cultural benefits. But the story shouldn’t end there. Cities across the UK have strong music histories and could create a new economy by exploiting their own music heritage.’
Visit the UK Music website to find out more.
Previous research from UK Music revealed that the music industry contributes £3.5bn to the British economy.
