Super fans are helping drive the UK music festival market, spending the most on tickets and acting as tastemakers, new research has claimed.
The study from Eventbrite revealed that these fans make up more than a quarter of attendees, yet collectively account for 56 percent of total ticket spend.
These music lovers attend four festivals every year and spend £45 more per ticket than more casual festival goers.
Further findings showed that super fans have attended their favourite festival three times already with 54 percent willing to go alone if need be. Their top festivals are Glastonbury, V Festival, T in the Park, Reading/Leeds and Download.
Marino Fresch, Eventbrite head of Marketing, UK and Ireland, said: ‘UK festivals have flourished to the point of saturation, so it’s never been more important for promoters to know their customers.
‘Our research indicates that a group of loyal super fans drive revenues, attendances and power the market. Festival promoters would do well to nurture the super fans of tomorrow.’
Eventbrite partnered with independent research firm MusicWatch to survey 504 UK-based 18-49 year olds who attended at least one UK music festival in the 12 months to the end of May.
Visit the Eventbrite website to read the full findings from the report.
The study from Eventbrite revealed that these fans make up more than a quarter of attendees, yet collectively account for 56 percent of total ticket spend.
These music lovers attend four festivals every year and spend £45 more per ticket than more casual festival goers.
Further findings showed that super fans have attended their favourite festival three times already with 54 percent willing to go alone if need be. Their top festivals are Glastonbury, V Festival, T in the Park, Reading/Leeds and Download.
Marino Fresch, Eventbrite head of Marketing, UK and Ireland, said: ‘UK festivals have flourished to the point of saturation, so it’s never been more important for promoters to know their customers.
‘Our research indicates that a group of loyal super fans drive revenues, attendances and power the market. Festival promoters would do well to nurture the super fans of tomorrow.’
Eventbrite partnered with independent research firm MusicWatch to survey 504 UK-based 18-49 year olds who attended at least one UK music festival in the 12 months to the end of May.
Visit the Eventbrite website to read the full findings from the report.
