East-London venue Troxy have announced they are working with DICE to create the world’s biggest mobile-only venue in order to lock out ticket touts.
The move to ‘tout-proof’ the venue will see all ticketing for events at Troxy being sold through DICE’s mobile ticketing service, which will allow refunds up to moments before an event starts to prevent reselling.
Tom Sutton-Roberts, general manager at Troxy said: ‘We may be one of London’s oldest independent venues but we’re proud to say that we’re still standing strong. Teaming up with DICE showcases a new chapter for us. As the world’s biggest mobile-only venue, we’re embracing innovative technology that favours fans and artists to bring spectacular performances to our stage.’
Russ Tannen, UK managing director at DICE said: ‘We have to beat the touts. Troxy joining the DICE family is a big win for fans who won’t be seeing inflated prices at this iconic venue. Have you been to Troxy? It’s insane - a beautiful 1930s building that survived a stint as a Gala Bingo to be reborn as one of the most iconic venues in London.
‘The team and owners are as passionate about live music as they are about the building, and that comes through in everything they do.’
Secondary ticketing sites have come under fire recently for allowing an environment in which professional resellers can exploit fans and engage in price-gouging activities.
Ticketing website Viagogo have been criticised heavily for employing ‘rip-off tactics’, which include putting tickets on sale before they are actually released, and a process known as drip pricing, which involves hiding the true price of tickets behind additional fees and external costs.
The company revealed this week that it will be relocating much of its UK workforce to New York amid multiple investigations by Europe’s Competition and Markets Authority over suspected breaches of consumer law.
Ticketmaster recently announced that it will be closing down both of it’s secondary ticketing websites, Seatwave and Get Me In, in order to combat ticket touts.
The move to ‘tout-proof’ the venue will see all ticketing for events at Troxy being sold through DICE’s mobile ticketing service, which will allow refunds up to moments before an event starts to prevent reselling.
Tom Sutton-Roberts, general manager at Troxy said: ‘We may be one of London’s oldest independent venues but we’re proud to say that we’re still standing strong. Teaming up with DICE showcases a new chapter for us. As the world’s biggest mobile-only venue, we’re embracing innovative technology that favours fans and artists to bring spectacular performances to our stage.’
Russ Tannen, UK managing director at DICE said: ‘We have to beat the touts. Troxy joining the DICE family is a big win for fans who won’t be seeing inflated prices at this iconic venue. Have you been to Troxy? It’s insane - a beautiful 1930s building that survived a stint as a Gala Bingo to be reborn as one of the most iconic venues in London.
‘The team and owners are as passionate about live music as they are about the building, and that comes through in everything they do.’
Secondary ticketing sites have come under fire recently for allowing an environment in which professional resellers can exploit fans and engage in price-gouging activities.
Ticketing website Viagogo have been criticised heavily for employing ‘rip-off tactics’, which include putting tickets on sale before they are actually released, and a process known as drip pricing, which involves hiding the true price of tickets behind additional fees and external costs.
The company revealed this week that it will be relocating much of its UK workforce to New York amid multiple investigations by Europe’s Competition and Markets Authority over suspected breaches of consumer law.
Ticketmaster recently announced that it will be closing down both of it’s secondary ticketing websites, Seatwave and Get Me In, in order to combat ticket touts.
