The Beatles legacy adds £81.9m to the Liverpool economy each year and creates 2,335 jobs, a new report has revealed.
A study collaboratively produced by Liverpool John Moores University (LJMU) and the University of Liverpool through the Institute of Cultural Capital, European Institute of Urban Affairs and the Institute of Popular Music, showed that this Beatles-related economy is growing in size by 15 percent each year.
The report highlighted the recent popularity of The Beatles in Brazilian and Chinese markets and the continuing importance of younger visitors.
It also revealed that a key challenge for the city will be to 'curate' and maintain the authenticity of The Beatles heritage experience for both existing and future fans and visitors.
Professor Simeon Yates at the Institute of Cultural Capital, lead author of the report, said: ‘This report clearly indicates the importance of The Beatles as a cultural and economic resource to the city of Liverpool.
‘In all the interviews we conducted there was a strong belief that the city would go on attracting visitors through its Beatles connection long into the future. However, underpinning the economic impact and the cultural value of The Beatles heritage is a positive experience for fans, visitors and citizens, and the city needs to maintain standards in its efforts to promote this legacy.’
The report is based on interviews with those connected with The Beatles industry including business owners, employees and tourists, and is supplemented by data from literature, previously conducted research and regional economic data.
Visit the LJMU website to read the full report.
A study collaboratively produced by Liverpool John Moores University (LJMU) and the University of Liverpool through the Institute of Cultural Capital, European Institute of Urban Affairs and the Institute of Popular Music, showed that this Beatles-related economy is growing in size by 15 percent each year.
The report highlighted the recent popularity of The Beatles in Brazilian and Chinese markets and the continuing importance of younger visitors.
It also revealed that a key challenge for the city will be to 'curate' and maintain the authenticity of The Beatles heritage experience for both existing and future fans and visitors.
Professor Simeon Yates at the Institute of Cultural Capital, lead author of the report, said: ‘This report clearly indicates the importance of The Beatles as a cultural and economic resource to the city of Liverpool.
‘In all the interviews we conducted there was a strong belief that the city would go on attracting visitors through its Beatles connection long into the future. However, underpinning the economic impact and the cultural value of The Beatles heritage is a positive experience for fans, visitors and citizens, and the city needs to maintain standards in its efforts to promote this legacy.’
The report is based on interviews with those connected with The Beatles industry including business owners, employees and tourists, and is supplemented by data from literature, previously conducted research and regional economic data.
Visit the LJMU website to read the full report.
