Streaming accounts for quarter of entertainment market

Streaming services such as Spotify and Deezer helped ‘access services’ account for a quarter of the entertainment market in 2013, new figures show.

Jim Ottewill
  • By Jim Ottewill
  • 12 Mar 2014
  • min read
Streaming services such as Spotify and Deezer helped ‘access services’ account for a quarter of the entertainment market in 2013, new figures show.

According to statistics in the Entertainment Retailers Association (ERA) Yearbook, access models include music services alongside the likes of video streaming service Netflix and in-app purchases for games such as Angry Birds.

Their share of entertainment revenues grew to 26 percent in 2013 while online sales accounted for a 60 percent share (£5.3bn) of the market, ERA figures revealed.

Kim Bayley, ERA director general, said: ‘This is stark evidence of the revolution in entertainment consumption being driven by entertainment retailers.

‘The fact that 60p in the entertainment pound is now spent online and 26p in the pound is for access to content rather than ownership is a testament to the huge investment and technological ingenuity of retailers in providing consumers with new ways to enjoy the music, video and games they love.’

The ERA cited a series of significant moments over the last 12 months in the ongoing take up of access services.

These include bloom.fm and Musicqubed launching mass market music streaming services at sub-£5 price points and Spotify forming alliances with Vodafone and The Times.

Further findings from the research revealed that while the number of independent music stores in the UK is still 12 percent lower than the 2008 figure, the indies have increased their share of the physical album market from 2.4 percent to 4.5 percent.

Vinyl album sales in these outlets increased from 75,700 in 2008 to 368,300 in 2013.