The figures come from the company’s Spotify For Brands division, which helps advertisers target specific groups of consumers, according to Music Business Worldwide.
The Swedish streaming giant also saw a 380 percent increase in mobile advertising revenue from January to March 2015, compared to the same three months in 2014.
Elsewhere, the company announced that its new features for brands wishing to target playlist audiences with their adverts will launch on 1 May.
Brands will also be able to target audience segments based on who they are, what they’re listening to and when and how they’re listening
Jeff Levick, Spotify’s chief revenue officer, said: ‘Music is an integral part of life, day in and day out.
‘Our new targeting solutions based on rich behavioural insights combined with our global footprint in 58 markets give brands unprecedented ways to reach streaming consumers.’
The Swedish streaming giant also saw a 380 percent increase in mobile advertising revenue from January to March 2015, compared to the same three months in 2014.
Elsewhere, the company announced that its new features for brands wishing to target playlist audiences with their adverts will launch on 1 May.
Brands will also be able to target audience segments based on who they are, what they’re listening to and when and how they’re listening
Jeff Levick, Spotify’s chief revenue officer, said: ‘Music is an integral part of life, day in and day out.
‘Our new targeting solutions based on rich behavioural insights combined with our global footprint in 58 markets give brands unprecedented ways to reach streaming consumers.’
