In the ‘How to use Data’ panel, Fred Bolza from Sony Music said it’s important for brands - whether that be record labels or artists - to distinguish between these ‘likes’ and audience connections which can bring genuine value.
He said: ‘You want people to do something with your post. Retweet or listen. But putting out really good music means the most and and the rest should take care of itself. The Daft Punk marketing campaign is a case in point. Nothing exists online if it doesn’t exist offline.’
The panel, which featured representatives from Last FM, Shazam, and Vevo, all agreed that it’s important for artists and businesses to be careful of being swamped by too much social media data.
Fred added: ‘The space in between the data is where the actions are. All of the graphs show that when acts get mainstream plays, they become bigger and there’s no shortage of date to prove that - it’s what you do with this information that actually matters.’
Data unveiled by Shazam at the conference in a previous panel entitled Tracking the Tracks, illustrated the importance of this information when used correctly.
In a presentation on the product, Will Mills, Vice President Music and Content at Shazam, said engagement by music fans on the platform can be a great indicator of success for new artists.
Shazam statistics revealed how 72 percent of the tracks which top the Shazam chart go on to become number one in the UK sales singles charts.
A further 90 percent of these songs enter the top ten of the UK's official chart.
He said: ‘You want people to do something with your post. Retweet or listen. But putting out really good music means the most and and the rest should take care of itself. The Daft Punk marketing campaign is a case in point. Nothing exists online if it doesn’t exist offline.’
The panel, which featured representatives from Last FM, Shazam, and Vevo, all agreed that it’s important for artists and businesses to be careful of being swamped by too much social media data.
Fred added: ‘The space in between the data is where the actions are. All of the graphs show that when acts get mainstream plays, they become bigger and there’s no shortage of date to prove that - it’s what you do with this information that actually matters.’
Data unveiled by Shazam at the conference in a previous panel entitled Tracking the Tracks, illustrated the importance of this information when used correctly.
In a presentation on the product, Will Mills, Vice President Music and Content at Shazam, said engagement by music fans on the platform can be a great indicator of success for new artists.
Shazam statistics revealed how 72 percent of the tracks which top the Shazam chart go on to become number one in the UK sales singles charts.
A further 90 percent of these songs enter the top ten of the UK's official chart.
