In an interview US trade magazine Billboard, the company's co-owner Stephen Godfroy revealed that the scheme would be launched imminently.
The move echoes Amazon’s recently launched ‘auto rip’ scheme that allows customers to download a free digital copy of physical purchases they made through the e-tailer, going back as far as 1998.
Godfrey said: ‘Our tills marry the offline purchases with the customers' online account, creating a seamless multi-format, multi-channel offer. It's a world first, developed by us, something we expect to prove very popular when we introduce into the US later in the year.’
Last week Rough Trade reported a 25 percent sales increase for the first quarter of 2013. The independent retailer said it had seen double-digit growth each year since opening a new flagship store, Rough Trade East, in 2007.
The move echoes Amazon’s recently launched ‘auto rip’ scheme that allows customers to download a free digital copy of physical purchases they made through the e-tailer, going back as far as 1998.
Godfrey said: ‘Our tills marry the offline purchases with the customers' online account, creating a seamless multi-format, multi-channel offer. It's a world first, developed by us, something we expect to prove very popular when we introduce into the US later in the year.’
Last week Rough Trade reported a 25 percent sales increase for the first quarter of 2013. The independent retailer said it had seen double-digit growth each year since opening a new flagship store, Rough Trade East, in 2007.
