British rockers Queen have teamed up with Google Play on The Bohemian Rhapsody Experience, a new Virtual Reality (VR) app recreating the sensation of being on stage with the band.
Soundtracked by a remixed 3D spatialized version of the quartet’s iconic hit Bohemian Rhapsody that reacts to the user’s movements, the app gives users the opportunity to travel through frontman Freddie Mercury’s subconscious mind and recreates the sensation of being live on stage with the group.
The band worked closely with the creative team at Enosis VR, offering them archival content to help bring Queen's world to life, yielding a unique, new way to enjoy Bohemian Rhapsody while reintroducing the song to a new generation.
The song’s distinctive and dramatic structure informed the app’s narrative world and the environments and tone portrayed within, creating an experience that feels like stepping inside the music.
Queen’s Brian May said: ‘This fabulous Google clip is a new ground-breaker - perhaps the first great work of art in stereoscopic VR animation. It's compatible with all VR smartphone-based systems, including my own London Stereoscopic Company OWL VR kit. A new kind of 3-D experience!
Gareth Hornberger, Google Play brand manager, added: ‘We hope this virtual reality experiment will give fans a new way to experience this iconic track while also representing the boundless possibilities for artists and creators to collaborate with Google Play.’
The Bohemian Rhapsody Experience is available as a standalone Google Cardboard app on Android and iOS devices very soon.
It also includes a 360 viewing mode for users to utilise the content even if they do not own a VR viewer.
bo-rhap-vr.withgoogle.com
Soundtracked by a remixed 3D spatialized version of the quartet’s iconic hit Bohemian Rhapsody that reacts to the user’s movements, the app gives users the opportunity to travel through frontman Freddie Mercury’s subconscious mind and recreates the sensation of being live on stage with the group.
The band worked closely with the creative team at Enosis VR, offering them archival content to help bring Queen's world to life, yielding a unique, new way to enjoy Bohemian Rhapsody while reintroducing the song to a new generation.
The song’s distinctive and dramatic structure informed the app’s narrative world and the environments and tone portrayed within, creating an experience that feels like stepping inside the music.
Queen’s Brian May said: ‘This fabulous Google clip is a new ground-breaker - perhaps the first great work of art in stereoscopic VR animation. It's compatible with all VR smartphone-based systems, including my own London Stereoscopic Company OWL VR kit. A new kind of 3-D experience!
Gareth Hornberger, Google Play brand manager, added: ‘We hope this virtual reality experiment will give fans a new way to experience this iconic track while also representing the boundless possibilities for artists and creators to collaborate with Google Play.’
The Bohemian Rhapsody Experience is available as a standalone Google Cardboard app on Android and iOS devices very soon.
It also includes a 360 viewing mode for users to utilise the content even if they do not own a VR viewer.
bo-rhap-vr.withgoogle.com
