PRS for Music licenses Google Play

PRS for Music is to license new cloud-based music service Google Play.

Anita Awbi
  • By Anita Awbi
  • 14 Nov 2012
  • min read
Google Play, which launched in Europe this week, combines a digital music shop with a free cloud-based music management service - it can be used to store new purchases as well as existing digital music collections.

Robert Ashcroft, Chief Executive Officer at PRS for Music, said: ‘We are delighted to be working in partnership with Google on this genuinely exciting service. It means we can give consumers across Europe another legal platform to discover our music creators’ work.’

Sami Valkonen, Head of International Music Licensing at Google, said the organisation was delighted to be launching the service.

‘Music on Google Play is the first truly cloud-based, free-to-user music service that allows for consumers to have their music libraries available to them from any internet-connected device, and seamlessly synchronised on their Android devices.’

Users of Android devices will be able to purchase music from the Google Play Store while being able to add up to 20,000 songs from an existing music collection using ‘scan and match’ technology.

PRS for Music has also supported the launch of more than 70 fully-licensed online music services as well as a range of cloud services from providers including Amazon and iTunes.