Music playlists are now more popular than albums as a format for listening, a new survey has revealed.
The US study, conducted by LOOP (Lots of Online People) and provided to the Music Business Association (Music Biz) for its members, revealed that playlists account for 31 percent of total listening time while albums make up 22 percent.
Single track listening remained the dominant format with 46 percent of total listening time. However, the study found that the number is down six percent from 2015, where it accounted for 52 percent overall.
In addition, YouTube has emerged as the most regularly used source for audio content, with 42 percent of respondents stating that they used the service to listen to audio for five minutes or more at least once a week.
James Donio, Music Biz president, said: ‘As the music business continues to grow and evolve, it is crucial that we understand the progression of music consumption trends so we can deliver the best experience possible.
‘The data in this report will be invaluable to our members as they decide where, when and how to release and promote new music.’
David Lewis, co-founder of LOOP, added: ‘This report confirms that playlists are becoming more and more dominant in the music industry as streaming services gain traction.
‘We hope music companies will keep this data in mind as they make decisions on which platforms, distribution methods and marketing opportunities to invest in.’
Visit the Music Biz website to find out more.
The US study, conducted by LOOP (Lots of Online People) and provided to the Music Business Association (Music Biz) for its members, revealed that playlists account for 31 percent of total listening time while albums make up 22 percent.
Single track listening remained the dominant format with 46 percent of total listening time. However, the study found that the number is down six percent from 2015, where it accounted for 52 percent overall.
In addition, YouTube has emerged as the most regularly used source for audio content, with 42 percent of respondents stating that they used the service to listen to audio for five minutes or more at least once a week.
James Donio, Music Biz president, said: ‘As the music business continues to grow and evolve, it is crucial that we understand the progression of music consumption trends so we can deliver the best experience possible.
‘The data in this report will be invaluable to our members as they decide where, when and how to release and promote new music.’
David Lewis, co-founder of LOOP, added: ‘This report confirms that playlists are becoming more and more dominant in the music industry as streaming services gain traction.
‘We hope music companies will keep this data in mind as they make decisions on which platforms, distribution methods and marketing opportunities to invest in.’
Visit the Music Biz website to find out more.
