The UK’s top ad spending companies have cut their advertising on pirate websites by 64 percent, a new study has revealed.
The research was conducted by whiteBULLET, a global data company with brand safety solutions providing transparency on digital advertising on intellectual property infringing websites.
The decrease is part of the City of London Police’s Intellectual Property Crime Unit (PIPCU) and its Operation Creative initiative. Its work is aimed at disrupting illegal websites providing access to copyright infringing content such as music or film.
According to PIPCU, this success means more revenue will be generated for the UK’s creative industries in which hundreds of thousands of people rely on for employment.
DCI Pete Ratcliffe, PIPCU head, said: ‘This shows the great impact our work has on protecting the creative industries in the UK and across the world.
‘Operation Creative is about taking away the revenue that these criminals use to undermine one of the most important industries to the UK economy. In the coming year we will be stepping up our work in this area and these results not only show the great work of my team but also the great cooperation shown by brands and advertising agencies we work with.’
PIPCU is a specialist national police unit dedicated to protecting UK industries that produce legitimate, high quality, physical goods and online digital content from intellectual property crime, based within the Economic Crime Directorate of the City of London Police.
The operationally independent unit launched in September 2013 is funded by the Intellectual Property Office (IPO) until 2017.
Recent work from PIPCU includes the unit’s officers visiting organisations found to be advertising on websites involved in digital piracy.
The research was conducted by whiteBULLET, a global data company with brand safety solutions providing transparency on digital advertising on intellectual property infringing websites.
The decrease is part of the City of London Police’s Intellectual Property Crime Unit (PIPCU) and its Operation Creative initiative. Its work is aimed at disrupting illegal websites providing access to copyright infringing content such as music or film.
According to PIPCU, this success means more revenue will be generated for the UK’s creative industries in which hundreds of thousands of people rely on for employment.
DCI Pete Ratcliffe, PIPCU head, said: ‘This shows the great impact our work has on protecting the creative industries in the UK and across the world.
‘Operation Creative is about taking away the revenue that these criminals use to undermine one of the most important industries to the UK economy. In the coming year we will be stepping up our work in this area and these results not only show the great work of my team but also the great cooperation shown by brands and advertising agencies we work with.’
PIPCU is a specialist national police unit dedicated to protecting UK industries that produce legitimate, high quality, physical goods and online digital content from intellectual property crime, based within the Economic Crime Directorate of the City of London Police.
The operationally independent unit launched in September 2013 is funded by the Intellectual Property Office (IPO) until 2017.
Recent work from PIPCU includes the unit’s officers visiting organisations found to be advertising on websites involved in digital piracy.
