The decline of the physical entertainment market including music and video slowed to three percent during 2015’s Q2, a new study has claimed.
New data released by Kantar Worldwide revealed that retailers such as Tesco and Amazon all saw an increase in sales across the period, collectively adding £8.5m.
However, despite strong growth in physical music sales during the first quarter of the year, there was a decline in 2015’s second quarter.
HMV saw further losses with video and game but held its value for physical music. Researchers stated that this was thanks to new releases such as Florence and the Machine’s How Big, How Blue, How Beautiful and English Graffiti by the Vaccines.
Fiona Keenan, strategic insight director at Kantar Worldpanel, said: ‘The physical entertainment market’s decline of three percent year-on-year is a positive sign - last year growth was down by seven percent in the second quarter.’
The researchers also predicted more future growth for HMV following the re-launch of its online store in June. The retailer now has access to 3.8 million shoppers who purchased physical music and video on the web during the last quarter.
New data released by Kantar Worldwide revealed that retailers such as Tesco and Amazon all saw an increase in sales across the period, collectively adding £8.5m.
However, despite strong growth in physical music sales during the first quarter of the year, there was a decline in 2015’s second quarter.
HMV saw further losses with video and game but held its value for physical music. Researchers stated that this was thanks to new releases such as Florence and the Machine’s How Big, How Blue, How Beautiful and English Graffiti by the Vaccines.
Fiona Keenan, strategic insight director at Kantar Worldpanel, said: ‘The physical entertainment market’s decline of three percent year-on-year is a positive sign - last year growth was down by seven percent in the second quarter.’
The researchers also predicted more future growth for HMV following the re-launch of its online store in June. The retailer now has access to 3.8 million shoppers who purchased physical music and video on the web during the last quarter.
