More than half of the UK’s population places high value on music, according to new research from Media Insight Consulting (MIC).
The UK Consumer Survey What Music Means to Me quizzed more than 2,500 consumers on music and their listening habits.
Results from the study showed that a third responded positively to the statement - ‘music is my life, my number one passion’. Those aged 16 - 24 were the most passionate with 44 percent agreeing.
Further findings from the study showed that nearly half of respondents aged 16-24 claimed to love streaming services and had listened to music this way in the last 12 months.
Chris Carey, MIC chief executive, said: ‘Big data dominates the conversation in the music industry, but consumer research is often overlooked.
‘Big data is great at the ‘what’ but not always great at ‘why’. Consumer research gives the opportunity to explore the consumer attitudes that underpin their behaviour. It also allows a more complete view of the consumer, touching on many areas of their music activities, not just soiled, service led data. Don’t get me wrong, big data has value, but coupled with consumer research it can be much more powerful.’
Elsewhere in the survey, 60 percent of UK consumers still say they are interested in purchasing physical product, suggesting that while digital music is increasing popularity, CDs and vinyl are still popular with music lovers.
Visit the MIC website to access the full report and view the findings.
We were at MusicTank's event discussing the challenges and opportunities surrounding big data - read our report from the event.
The UK Consumer Survey What Music Means to Me quizzed more than 2,500 consumers on music and their listening habits.
Results from the study showed that a third responded positively to the statement - ‘music is my life, my number one passion’. Those aged 16 - 24 were the most passionate with 44 percent agreeing.
Further findings from the study showed that nearly half of respondents aged 16-24 claimed to love streaming services and had listened to music this way in the last 12 months.
Chris Carey, MIC chief executive, said: ‘Big data dominates the conversation in the music industry, but consumer research is often overlooked.
‘Big data is great at the ‘what’ but not always great at ‘why’. Consumer research gives the opportunity to explore the consumer attitudes that underpin their behaviour. It also allows a more complete view of the consumer, touching on many areas of their music activities, not just soiled, service led data. Don’t get me wrong, big data has value, but coupled with consumer research it can be much more powerful.’
Elsewhere in the survey, 60 percent of UK consumers still say they are interested in purchasing physical product, suggesting that while digital music is increasing popularity, CDs and vinyl are still popular with music lovers.
Visit the MIC website to access the full report and view the findings.
We were at MusicTank's event discussing the challenges and opportunities surrounding big data - read our report from the event.
