One in six people in the UK have attended a dance event since 2012, a new report from Ticketmaster has revealed.
According to Ticketmaster’s State of Play: Dance Music report, a comprehensive study about the live UK dance music industry, London’s Fabric is the dance music fans’ favourite venue.
Further findings from the report revealed the importance of social media for dance music lovers. 52 percent of dance attendees rely on the platforms for their information about dance events with 89 percent using Facebook as their source.
Mark Lawrence, chief executive of the Association for Electronic Music, said: ‘Thanks to Ticketmaster, finally we have a powerful study of dance music in the UK and Ibiza, which highlights that the dance floor is still a huge part of our culture.
‘The release of this report is a pivotal moment; providing an insight into our community and educating the wider media and music industry on the value of, and the values within, dance music today.’
Respondents who had not attended a dance event since 2012 said that the biggest barrier - outside of a disinterest in the music or feeling too old - was big crowds, identified by 12 percent of respondents.
One in ten identified cost and six percent location, suggesting smaller, more intimate events in accessible locations could increase appeal.
Read interviews and profiles with the likes of Orbital’s Paul Hartnoll and Mark Archer from Altern8 as part of our recent #RaveNation week.
According to Ticketmaster’s State of Play: Dance Music report, a comprehensive study about the live UK dance music industry, London’s Fabric is the dance music fans’ favourite venue.
Further findings from the report revealed the importance of social media for dance music lovers. 52 percent of dance attendees rely on the platforms for their information about dance events with 89 percent using Facebook as their source.
Mark Lawrence, chief executive of the Association for Electronic Music, said: ‘Thanks to Ticketmaster, finally we have a powerful study of dance music in the UK and Ibiza, which highlights that the dance floor is still a huge part of our culture.
‘The release of this report is a pivotal moment; providing an insight into our community and educating the wider media and music industry on the value of, and the values within, dance music today.’
Respondents who had not attended a dance event since 2012 said that the biggest barrier - outside of a disinterest in the music or feeling too old - was big crowds, identified by 12 percent of respondents.
One in ten identified cost and six percent location, suggesting smaller, more intimate events in accessible locations could increase appeal.
Read interviews and profiles with the likes of Orbital’s Paul Hartnoll and Mark Archer from Altern8 as part of our recent #RaveNation week.
