The sixth edition of National Album Day will take place this year on Saturday 14 October, with the theme The 90s.
National Album Day celebrates and promotes the art of the album, and this year’s theme shines a light on a rich decade for music that saw the rise of diverse genres in the UK and globally.
Since its launch in 2018, National Album Day has been supported by a broad range of artist ambassadors, including Kylie Minogue, Sharleen Spiteri, Lewis Capaldi, Mark Ronson, Blossoms, KSI, Novelist and Mahalia. This year’s ambassadors will be announced in due course, alongside further updates including reissued albums and new releases.
National Album Day is organised jointly by the BPI and ERA, the digital entertainment and retail association. The event is supported across BBC Sounds radio, TV and online channels, and is backed by the wider recorded music community, taking in UK record labels, trade associations, record stores, online retailers and digital and streaming services.
Sophie Jones, BPI Chief Strategy Officer & Interim CEO, says, ‘So long as story-telling remains central to making great music, the album will always occupy a special place in the hearts of artists and fans alike – and the 90s were an especially rich decade for the format, with diverse genres, spanning Britpop, Hip Hop and Trip Hop among others, and brilliant artists who went onto become mainstays of our popular culture. We invite everyone with a love of the album to join us on this year’s National Album Day journey of appreciation and discovery that will highlight, as it does each year, the enduring appeal of the art of the album and celebrate a truly memorable decade of albums that are now inspiring the next generation of talent.’
Kim Bayley, Chief Executive ERA says, ‘With the album celebrating the iconic milestone of 75 years, it couldn’t be a more exciting time to delve into a decade so rich in musical heritage and culture. From giving birth to legendary genres to launching the careers of many much-loved artists, the 90s is a decade that continues to connect and bring joy to music lovers, young and old, to this day. We’re looking forward to not only celebrating the albums that shaped the decade but also to championing undiscovered gems and those that have inspired so many of today’s generation of artists.’
