Music is now treated by listeners ‘like crisps’, electronic music composer and producer Matthew Herbert has said.
Speaking as part of the Bestival at Goldsmiths event, the experimental musician was discussing the role of the creative in a panel entitled Merging creativity: The job of being an artist.
Commenting, Matthew said: ‘Music is now this disposable thing - albums come out, then they’re gone like fireworks.’
‘I really feel like music is like crisps. Do you like Adele flavoured crisps? Or do you like Jamie xx flavoured crisps? You just eat one for a bit. Then you’re like ‘Ooh I’m a bit Jamie xxed' then you move onto another.
‘You take it and just use it at a certain point in your day to feel a certain way. Then you move on.’
He continued to discuss how music is used by brands and companies as way of comforting listeners and making them feel better.
’65 percent of our lives has a musical soundtrack. And it’s all telling us the same. Don’t worry - this lift won’t break, this hotel is really cool, this bar a great place to hang out with your friends. The message is always the same. Hey it’s okay, relax, it’s all right. But it’s not all right - we’re all going to fucking die. We’ve created this system where we’re consuming ourselves to death.’
Matthew recently announced the release of new album A Nude (The Perfect Body), a collection of tracks celebrating the human body in its ‘rawest form’.
The record, released via Accidental Records on 1 July, sees the experimental musician record the sounds of a naked body in a room over a 24 hour period.
Image credit - matthewherbert.com
Speaking as part of the Bestival at Goldsmiths event, the experimental musician was discussing the role of the creative in a panel entitled Merging creativity: The job of being an artist.
Commenting, Matthew said: ‘Music is now this disposable thing - albums come out, then they’re gone like fireworks.’
‘I really feel like music is like crisps. Do you like Adele flavoured crisps? Or do you like Jamie xx flavoured crisps? You just eat one for a bit. Then you’re like ‘Ooh I’m a bit Jamie xxed' then you move onto another.
‘You take it and just use it at a certain point in your day to feel a certain way. Then you move on.’
He continued to discuss how music is used by brands and companies as way of comforting listeners and making them feel better.
’65 percent of our lives has a musical soundtrack. And it’s all telling us the same. Don’t worry - this lift won’t break, this hotel is really cool, this bar a great place to hang out with your friends. The message is always the same. Hey it’s okay, relax, it’s all right. But it’s not all right - we’re all going to fucking die. We’ve created this system where we’re consuming ourselves to death.’
Matthew recently announced the release of new album A Nude (The Perfect Body), a collection of tracks celebrating the human body in its ‘rawest form’.
The record, released via Accidental Records on 1 July, sees the experimental musician record the sounds of a naked body in a room over a 24 hour period.
Image credit - matthewherbert.com
