The inaugural Music Tourism Convention in Liverpool will be the first conference to explore the relationship between music and the local tourist economy.
Taking place 17 February 2017 at Liverpool’s Titanic Hotel, the event will bring together executives from across the tourism, public, private and creative sectors to expand on the opportunities the music and tourism sectors can gain from each other.
The event will consist of TEDx style presentations and engaging, diverse panels. It will conclude with an evening reception at the hotel, featuring the best Liverpudlian and Merseyside food, drink and music around.
According to UK Music’s Wish You Were study, music tourism contributes £3.7bn in direct and indirect spend to the economy, with over 9.5m people travelling to the UK for music related festivals and events.
Patricia Yates, VisitBritain/VisitEngland director said: ‘Music is an important part of our competitive tourism offer and events like the Music Tourism Convention are crucial to building on the connection people have with British music and inspiring more visitors to come and explore the incredible music experiences on offer here.
‘From tracing the footsteps of the Beatles in Liverpool to watching your favourite artists take the stage at our world class concert halls and festivals like Glastonbury or Bestival, there are so many amazing moments to be had in Britain.’
The event is a partnership between Sound Diplomacy, VisitBritain and Marketing Liverpool.
Visit musictourismconvention.com for more information.
Read our recent feature on the Liverpool music scene.
Taking place 17 February 2017 at Liverpool’s Titanic Hotel, the event will bring together executives from across the tourism, public, private and creative sectors to expand on the opportunities the music and tourism sectors can gain from each other.
The event will consist of TEDx style presentations and engaging, diverse panels. It will conclude with an evening reception at the hotel, featuring the best Liverpudlian and Merseyside food, drink and music around.
According to UK Music’s Wish You Were study, music tourism contributes £3.7bn in direct and indirect spend to the economy, with over 9.5m people travelling to the UK for music related festivals and events.
Patricia Yates, VisitBritain/VisitEngland director said: ‘Music is an important part of our competitive tourism offer and events like the Music Tourism Convention are crucial to building on the connection people have with British music and inspiring more visitors to come and explore the incredible music experiences on offer here.
‘From tracing the footsteps of the Beatles in Liverpool to watching your favourite artists take the stage at our world class concert halls and festivals like Glastonbury or Bestival, there are so many amazing moments to be had in Britain.’
The event is a partnership between Sound Diplomacy, VisitBritain and Marketing Liverpool.
Visit musictourismconvention.com for more information.
Read our recent feature on the Liverpool music scene.
