Festivals and gigs contributed more than £2.2bn to UK tourism over the last year, a new report has revealed.
6.5 million music loving tourists were behind this injection to the economy, the Wish You Were Here study, compiled by UK Music and Visit Britain, showed.
The report found that music tourism also succeeded in creating and supporting more than 24,000 jobs.
Jo Dipple, UK Music chief executive officer, said: ‘It’s clear our music industry is doing a great job for the British economy, encouraging 6.5 million tourists who generated £2.2bn last year.
‘Music tourism created over 24,000 jobs. Just think what we might achieve with policies that specifically target the music tourist in this country and abroad? Our opportunities are limitless. Consider the record demand for Glastonbury 2014. The love of music is a powerful driver for growth.’
Jessie J, BRIT award winner and GREAT ambassador, added: ‘Music for me is the only global language. It’s such a huge thing for Britain to have strong live music, making our mark as performers across the world.
‘I see international visitors at my gigs all the time waving their flags. Fans that have dedicated their time and money so I try to give them all that I have every performance.’
Further findings from the report showed that music tourists from overseas spend an average of £910 while attending festivals and £602 while attending concerts in the UK.
The analysis was conducted by Oxford Economics.
6.5 million music loving tourists were behind this injection to the economy, the Wish You Were Here study, compiled by UK Music and Visit Britain, showed.
The report found that music tourism also succeeded in creating and supporting more than 24,000 jobs.
Jo Dipple, UK Music chief executive officer, said: ‘It’s clear our music industry is doing a great job for the British economy, encouraging 6.5 million tourists who generated £2.2bn last year.
‘Music tourism created over 24,000 jobs. Just think what we might achieve with policies that specifically target the music tourist in this country and abroad? Our opportunities are limitless. Consider the record demand for Glastonbury 2014. The love of music is a powerful driver for growth.’
Jessie J, BRIT award winner and GREAT ambassador, added: ‘Music for me is the only global language. It’s such a huge thing for Britain to have strong live music, making our mark as performers across the world.
‘I see international visitors at my gigs all the time waving their flags. Fans that have dedicated their time and money so I try to give them all that I have every performance.’
Further findings from the report showed that music tourists from overseas spend an average of £910 while attending festivals and £602 while attending concerts in the UK.
The analysis was conducted by Oxford Economics.
