More people would choose to take music ahead of video and video games if they were stranded on a desert island, a new report has revealed.
According to a study by the Entertainment Retail Association (ERA), more than 47 percent of respondents said they would take music with 30 percent opting for a film or TV programme and 23 percent choosing video games.
The results were reversed for the under 25s with 23 percent opting for an album and 48 percent choosing a videogame.
Kim Bayley, ERA director general, said: ‘More than 70 years after the launch of the BBC's Desert Island Discs, here is clear confirmation that we remain a nation of music lovers.
‘But the strong showing for videogames among the under-25s and video among women shows preferences are fragmenting. Luckily entertainment retailers have something for everybody.’
Further findings showed that 27 percent of males opted for a videogame, compared with just 17 percent of females who felt the same.
The survey was based on the answers of 1,342 adults.
According to a study by the Entertainment Retail Association (ERA), more than 47 percent of respondents said they would take music with 30 percent opting for a film or TV programme and 23 percent choosing video games.
The results were reversed for the under 25s with 23 percent opting for an album and 48 percent choosing a videogame.
Kim Bayley, ERA director general, said: ‘More than 70 years after the launch of the BBC's Desert Island Discs, here is clear confirmation that we remain a nation of music lovers.
‘But the strong showing for videogames among the under-25s and video among women shows preferences are fragmenting. Luckily entertainment retailers have something for everybody.’
Further findings showed that 27 percent of males opted for a videogame, compared with just 17 percent of females who felt the same.
The survey was based on the answers of 1,342 adults.
