The number of music lovers across all ages paying to stream music has doubled across the last year, a new report has revealed.
According to a study by Deloitte, 11 percent of under-35’s and eight percent of 35-44 year olds now pay to stream music.
The findings showed that income from streaming grew by 41 percent during the last 12 months.
These results are in line with BPI’s figures from January showing a surge in music streaming boosting digital music’s growth in 2013.
Streaming reached the £100m barrier in 2013 and accounted for 10 percent of the value of UK recorded music sales.
Deloitte’s report revealed that mobile phones and a rise in unlimited data plans were behind the growth alongside an increase in the availability of low-cost, legal streaming services.
Despite the lean towards digital music services, radio is still important with two-thirds of consumers listening to music daily. It is still seen as a more popular way in which to discover new music than Spotify or iTunes.
View the full findings from the Deloitte report.
According to a study by Deloitte, 11 percent of under-35’s and eight percent of 35-44 year olds now pay to stream music.
The findings showed that income from streaming grew by 41 percent during the last 12 months.
These results are in line with BPI’s figures from January showing a surge in music streaming boosting digital music’s growth in 2013.
Streaming reached the £100m barrier in 2013 and accounted for 10 percent of the value of UK recorded music sales.
Deloitte’s report revealed that mobile phones and a rise in unlimited data plans were behind the growth alongside an increase in the availability of low-cost, legal streaming services.
Despite the lean towards digital music services, radio is still important with two-thirds of consumers listening to music daily. It is still seen as a more popular way in which to discover new music than Spotify or iTunes.
View the full findings from the Deloitte report.
