Almost two thirds of people want to receive music as a Christmas gift, a new survey has revealed.
Research from the BPI showed that while nearly half of all music-related gifts are given at Christmas, up to a quarter of consumers now want their music to come in a digital form.
19 percent of respondents wanted download credits while a further six percent preferred a subscription to a streaming service such as Spotify or Deezer.
While the majority still want a CD album, the research shows a what BPI described as a 'significant shift' towards digital – two years ago less than ten percent of respondents wanted a digital-music gift.
Gennaro Castaldo from BPI said: ‘Music clearly remains one the gift that’s we most value receiving, especially at Christmas.
‘However, while CDs still remain popular gift items, it's interesting that more of us are now happy to receive our gifts in digital form either as download vouchers or as subscriptions to streaming services. There was a time not so long ago when we wanted our music gifts in physical form that we could unwrap, but that seems to be gradually changing, especially among teenagers and people in their early twenties.’
The findings were based on a BPI survey of more than 2,000 respondents taken during November 2013.
Visit www.bpi.co.uk for more information.
Research from the BPI showed that while nearly half of all music-related gifts are given at Christmas, up to a quarter of consumers now want their music to come in a digital form.
19 percent of respondents wanted download credits while a further six percent preferred a subscription to a streaming service such as Spotify or Deezer.
While the majority still want a CD album, the research shows a what BPI described as a 'significant shift' towards digital – two years ago less than ten percent of respondents wanted a digital-music gift.
Gennaro Castaldo from BPI said: ‘Music clearly remains one the gift that’s we most value receiving, especially at Christmas.
‘However, while CDs still remain popular gift items, it's interesting that more of us are now happy to receive our gifts in digital form either as download vouchers or as subscriptions to streaming services. There was a time not so long ago when we wanted our music gifts in physical form that we could unwrap, but that seems to be gradually changing, especially among teenagers and people in their early twenties.’
The findings were based on a BPI survey of more than 2,000 respondents taken during November 2013.
Visit www.bpi.co.uk for more information.
