Music fans are keen for more mobile tickets for live events than are currently available, a new survey has claimed.
A study by Eventbrite revealed that less than five percent of respondents received mobile/in-app tickets for the last music event they attended while nearly 20 percent said they would rather have them than not.
Among the main UK on-demand music formats fans use before gigs, physical (CD/cassette/vinyl) was most common, listed by more than a quarter of respondents, and was the most popular listening method for 30-59 year olds.
YouTube was the second most popular with 19.29 percent streaming acts’ videos on the service before attending a gig; this was the preferred listening method for 18-29 year olds.
Commenting, Eventbrite’s Katie McPhee said: ‘Perhaps unsurprisingly, music was the respondents’ most popular choice of local event. The data suggests that there is a demand for mobile ticketing that is not being met.
‘We were also interested to see that, while there is a pronounced trend towards music discovery via streaming media among a younger demographic, physical formats still outperform YouTube, Spotify and iTunes as the main way people listen to acts before seeing them live.’
The survey’s results were based on findings from a randomly selected group of 1,030 18-59 year olds.
A study by Eventbrite revealed that less than five percent of respondents received mobile/in-app tickets for the last music event they attended while nearly 20 percent said they would rather have them than not.
Among the main UK on-demand music formats fans use before gigs, physical (CD/cassette/vinyl) was most common, listed by more than a quarter of respondents, and was the most popular listening method for 30-59 year olds.
YouTube was the second most popular with 19.29 percent streaming acts’ videos on the service before attending a gig; this was the preferred listening method for 18-29 year olds.
Commenting, Eventbrite’s Katie McPhee said: ‘Perhaps unsurprisingly, music was the respondents’ most popular choice of local event. The data suggests that there is a demand for mobile ticketing that is not being met.
‘We were also interested to see that, while there is a pronounced trend towards music discovery via streaming media among a younger demographic, physical formats still outperform YouTube, Spotify and iTunes as the main way people listen to acts before seeing them live.’
The survey’s results were based on findings from a randomly selected group of 1,030 18-59 year olds.
