A new global study has found that eight in 10 music fans believe human creativity remains essential amid the rise of artificial intelligence (AI).
IFPI, which represents the recording industry worldwide, has shared the findings today (27 November) as a preview of their forthcoming Engaging with Music 2023 report, which will examine how people around the world engage with music. Over 43,000 people from across 26 countries were surveyed for the report, making it the largest music study of its kind.
This new report has a section dedicated to AI due to, the IFPI says, 'the technology’s rapid advancement, [which] continues to present both opportunities and challenges for the music business and for artists'.
While 89% of the respondents to IFPI's survey agreed that there was a good awareness of AI among fans (with many either already using it or being interested in its capabilities), 79% said they feel that human creativity remains essential to the creation of music.
76% voiced the view that an artist’s music or vocals should not be used or ingested by AI without permission, while 74% said that AI should not be used to clone or impersonate artists without authorisation. Many fans also support the need for transparency when it comes to AI, with 73% agreeing that an AI system should clearly list any music used.
You can view an infographic of the key findings here.
Frances Moore, IFPI’s Chief Executive, said in a statement: 'While music fans around the world see both opportunities and threats for music from artificial intelligence, their message is clear: authenticity matters. In particular, fans believe that AI systems should only use music if pre-approved permission is obtained and that they should be transparent about the material ingested by their systems.
‘These are timely reminders for policymakers as they consider how to implement standards for responsible and safe AI.'
Back in September, PRS for Music shared the first results from their membership survey on AI and music.
