A new IFPI and Music Canada report outlines how cities can take certain steps to develop their music economies.
The Mastering of a Music City study has brought together seven key recommendations for cities to help grow their music economy.
They include introducing more music-friendly laws, formulating music advisory boards and focusing on audience development to increase their engagement with local musicians.
Graham Henderson, president and chief executive at Music Canada, said: ‘A vibrant music sector delivers an extensive array of social, cultural and economic benefits to its community; from job creation and retention to city identity and music tourism, to social cohesion, music can play an essential role.’
The study contains a checklist to help local authorities, businesses, community groups and the creative sector capitalise on the economic potential of music.
The Mastering of a Music City was produced after more than 40 interviews with music leaders, city and tourism officials, international focus groups and secondary research. It cites best practices and case studies from 22 cities.
Visit the IFPI’s website to access the full report.
The Mastering of a Music City study has brought together seven key recommendations for cities to help grow their music economy.
They include introducing more music-friendly laws, formulating music advisory boards and focusing on audience development to increase their engagement with local musicians.
Graham Henderson, president and chief executive at Music Canada, said: ‘A vibrant music sector delivers an extensive array of social, cultural and economic benefits to its community; from job creation and retention to city identity and music tourism, to social cohesion, music can play an essential role.’
The study contains a checklist to help local authorities, businesses, community groups and the creative sector capitalise on the economic potential of music.
The Mastering of a Music City was produced after more than 40 interviews with music leaders, city and tourism officials, international focus groups and secondary research. It cites best practices and case studies from 22 cities.
Visit the IFPI’s website to access the full report.
