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A survival guide for making music in the internet age.
This second edition is a completely updated and revised version of the original best seller (published two years ago - and a lot has changed in the music industry since then). It features the latest music business and social media concepts as well as brand-new interviews with many of the industry's top movers and shakers.
The book takes a look at the evolution of the music industry, and also provides information to help today's musician or music executive take advantage of the 'new music industry'.
Among the questions considered are: What has changed? Who are the new players? Why are traditional record labels, television and radio no longer factors in an artists success? How do you market and distribute your music in this new world, and how do you make money? How do you develop a brand? How do you use social media as marketing tools? What are the new technologies that are being introduced that will influence how you sell or market music?
This new edition also contains new low-cost high- and low-tech tips for marketing and promotion.
www.halleonardbooks.com
ISBN 978-1-4584-0289-9
This second edition is a completely updated and revised version of the original best seller (published two years ago - and a lot has changed in the music industry since then). It features the latest music business and social media concepts as well as brand-new interviews with many of the industry's top movers and shakers.
The book takes a look at the evolution of the music industry, and also provides information to help today's musician or music executive take advantage of the 'new music industry'.
Among the questions considered are: What has changed? Who are the new players? Why are traditional record labels, television and radio no longer factors in an artists success? How do you market and distribute your music in this new world, and how do you make money? How do you develop a brand? How do you use social media as marketing tools? What are the new technologies that are being introduced that will influence how you sell or market music?
This new edition also contains new low-cost high- and low-tech tips for marketing and promotion.
www.halleonardbooks.com
ISBN 978-1-4584-0289-9
