The goal of the programme is to empower upcoming music managers, to further their support of creative talent, and address ongoing concerns between the increasing workload music managers are expected to shoulder and the means by which they are compensated.
"The quality of applications was, yet again, ridiculously strong, but after a tough and competitive selection process we have another seriously high calibre group onboard. "- Paul Bonham - 2019
Paul Bonham, accelerator programme manager, MMF, said: ‘I am delighted to welcome another 20 managers onto the Accelerator Programme. The quality of applications was, yet again, ridiculously strong, but after a tough and competitive selection process we have another seriously high calibre group onboard. It’s especially pleasing to have more female managers involved, more managers from BAME backgrounds and more managers from outside of London.
‘With the backing of YouTube Music, Arts Council England, Creative Scotland and the SMIA, the goal of Accelerator is to help these individuals grow their business, build their network and develop their skills base. These people are already playing a linchpin role in British music. They’re supporting 66 of our most impressive and progressive music makers, and going forward we want them to add to these rosters and empower their clients to the greatest possible success.’
Roz Mansfield, artist partnerships manager, YouTube Music, said: ‘We believe passionately in the importance of managers in developing the next wave of UK talent. YouTube Music is proud to be continuing our partnership with the Music Managers Forum on the Accelerator Programme, which has proven to be a game-changer in providing emerging managers the opportunity to hone their skills and focus on their business. We were over the moon to see so many success stories coming out of the last 12 months of the programme and cannot wait to see what the new Class of 2020 will go on to achieve.’
Developed by the MMF, Accelerator is generously supported by YouTube Music, Arts Council England, Creative Scotland and the Scottish Music Industry Association (SMIA).
