Hum that Brand
From the Intel bongs to the pips for Radio 4 News, sonic brands have long been a part of everyday life. Coca Cola recently embedded their sonic brand in a chart hit moving the use of them into a new league. However, will this evolution be the golden goose of songwriter revenue? Or has the swell of bedroom laptop composers and the deals they agree to strangled the bird already?
Chris Smith, The Barbershop Music Co.
Coming from a background which combined pop music with teaching, Chris founded Final Touch Productions in 1988 and subsequently established himself as one of the UK’s leading producers of media music. As well as being instrumental in developing the careers of many talented composers, his own work as a composer spans songwriting, sound branding and award-winning national and global TV and radio commercials to scores for stage, television and cinema.
Chris is also actively engaged with the administrative and political issues facing the music industry. He sits on the boards of PCAM and BASCA and works actively within Europe as vice-president of FFACE, the Federation of Film and Audio-visual Composers of Europe and on the board of ECSA, the European Composer & Songwriter Alliance. In February 2009, Chris was elected as a writer director to the board of the MCPS.
Chris runs the composer collective, The Barbershop Music Co. thebarbershop.uk.com
Joe Glasman, Founder, Hum
Joe Glasman is an award-winning composer, the founder and owner of the Music Production Company, Hum
Wherever you are in the world, you are sure to have heard some of his scores. He has created music for global commercials campaigns featuring the world’s biggest brands, TV On screen identities and global audio branding campaigns.
His Audio Branding clients include: British Telecom, BBC Sport, BBC HD, Sky Movies, Exxon, Carlton Cinema, The Disney Channel and many more. Within the world of branding alone, he has won three Promax Golds as composer for Best On-Air identity, Three Promax World golds for Best Identity and Branding/ BDA World gold for Total Package Design, Royal Television Society award for Best Trail and Gold Design Week Awards.
This year alone he has created the audio branding for channels in Italy, Spain and Hungary and he is currently creating the audio branding for the Prince’s Trust.
Jonathan Goldstein, Chairman, PCAM
Jonathan Goldstein is an award-winning composer for film, TV and theatre. He studied music at Birmingham University, England, where he gained a first-class honours degree.
In advertising has worked extensively for leading ad agencies in the UK and USA, winning a D&AD (British Design and Art Direction) Award for Outstanding Use of Music, two BTA (British Television Advertising) Craft Awards for Best Original Music and an IVCA Award for Best Music.
For TV he was nominated for an Ivor Novello Award for his score to the HBO/BBC film, 'Primo', starring Sir Anthony Sher. In his early career he assisted on the orchestrations for 'Cape Fear' and re-recordings of classic film scores including 'Taxi Driver'. He has scored numerous shorts including the BAFTA-nominated ‘Candy Bar Kid’.
For theatre he has composed extensively for the Royal Shakespeare Company and Royal National Theatre working with Sir Trevor Nunn, Sir Peter Hall, Sir Ian McKellen and Sir Anthony Sher. West End theatre credits include 'King Lear' at the Albery Theatre, starring Corin Redgrave. Jonathan has recently recorded an album of his work with the Balanescu String Quartet and ensemble, featuring James Pearson, pianist and Artistic Director of Ronnie Scotts, London.
He is also Chairman of PCAM, the Society for Producers and Composers of Applied Music.
John Groves, Composer, Grove Sound Communications
John Groves is a composer, music producer and consultant on the use of sound and music in advertising and communications. In the early 90s he became one of the pioneers of Sound Branding, by developing a structured system for the creation and implementation of brand and corporate Sound Identities. This method has provided the basis for what has become a market standard.
GROVES Sound Communications has offices in Hamburg and London with representation in Stockholm, Zurich and Madrid. Their client list contains a number of distinguished brands such as Olympus, Wrigley’s, Mentos, Bacardi, Audi, Nivea, BMW, Visa as well as a large number of radio and TV stations.
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From the Intel bongs to the pips for Radio 4 News, sonic brands have long been a part of everyday life. Coca Cola recently embedded their sonic brand in a chart hit moving the use of them into a new league. However, will this evolution be the golden goose of songwriter revenue? Or has the swell of bedroom laptop composers and the deals they agree to strangled the bird already?
- What is sonic branding?
- What makes a successful sonic brand?
- How much money can a songwriter make?
- When making the deal for your composition to be used what should you look out for?
Chris Smith, The Barbershop Music Co.
Coming from a background which combined pop music with teaching, Chris founded Final Touch Productions in 1988 and subsequently established himself as one of the UK’s leading producers of media music. As well as being instrumental in developing the careers of many talented composers, his own work as a composer spans songwriting, sound branding and award-winning national and global TV and radio commercials to scores for stage, television and cinema.
Chris is also actively engaged with the administrative and political issues facing the music industry. He sits on the boards of PCAM and BASCA and works actively within Europe as vice-president of FFACE, the Federation of Film and Audio-visual Composers of Europe and on the board of ECSA, the European Composer & Songwriter Alliance. In February 2009, Chris was elected as a writer director to the board of the MCPS.
Chris runs the composer collective, The Barbershop Music Co. thebarbershop.uk.com
Joe Glasman, Founder, Hum
Joe Glasman is an award-winning composer, the founder and owner of the Music Production Company, Hum
Wherever you are in the world, you are sure to have heard some of his scores. He has created music for global commercials campaigns featuring the world’s biggest brands, TV On screen identities and global audio branding campaigns.
His Audio Branding clients include: British Telecom, BBC Sport, BBC HD, Sky Movies, Exxon, Carlton Cinema, The Disney Channel and many more. Within the world of branding alone, he has won three Promax Golds as composer for Best On-Air identity, Three Promax World golds for Best Identity and Branding/ BDA World gold for Total Package Design, Royal Television Society award for Best Trail and Gold Design Week Awards.
This year alone he has created the audio branding for channels in Italy, Spain and Hungary and he is currently creating the audio branding for the Prince’s Trust.
Jonathan Goldstein, Chairman, PCAM
Jonathan Goldstein is an award-winning composer for film, TV and theatre. He studied music at Birmingham University, England, where he gained a first-class honours degree.
In advertising has worked extensively for leading ad agencies in the UK and USA, winning a D&AD (British Design and Art Direction) Award for Outstanding Use of Music, two BTA (British Television Advertising) Craft Awards for Best Original Music and an IVCA Award for Best Music.
For TV he was nominated for an Ivor Novello Award for his score to the HBO/BBC film, 'Primo', starring Sir Anthony Sher. In his early career he assisted on the orchestrations for 'Cape Fear' and re-recordings of classic film scores including 'Taxi Driver'. He has scored numerous shorts including the BAFTA-nominated ‘Candy Bar Kid’.
For theatre he has composed extensively for the Royal Shakespeare Company and Royal National Theatre working with Sir Trevor Nunn, Sir Peter Hall, Sir Ian McKellen and Sir Anthony Sher. West End theatre credits include 'King Lear' at the Albery Theatre, starring Corin Redgrave. Jonathan has recently recorded an album of his work with the Balanescu String Quartet and ensemble, featuring James Pearson, pianist and Artistic Director of Ronnie Scotts, London.
He is also Chairman of PCAM, the Society for Producers and Composers of Applied Music.
John Groves, Composer, Grove Sound Communications
John Groves is a composer, music producer and consultant on the use of sound and music in advertising and communications. In the early 90s he became one of the pioneers of Sound Branding, by developing a structured system for the creation and implementation of brand and corporate Sound Identities. This method has provided the basis for what has become a market standard.
GROVES Sound Communications has offices in Hamburg and London with representation in Stockholm, Zurich and Madrid. Their client list contains a number of distinguished brands such as Olympus, Wrigley’s, Mentos, Bacardi, Audi, Nivea, BMW, Visa as well as a large number of radio and TV stations.
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