Kickstarter’s support network and online community is more important to artists than the funding opportunities it creates, a website representative has said.
Kendel Ratley, director of marketing and outreach at Kickstarter, made the comments during MusicTank’s Easy Money? convention.
She said that the majority of artists who use the website to bring their ideas to life value the relationships and networks more than the funding it brings.
‘The word "crowdfunding" is not powerful enough to convey the importance of the fan relationships it actually creates,’ Kendel said.
The comments came as part of a panel session in which Kendel talked about crowdfunding opportunities alongside Pledge Music’s head of A and R, Paul Barton.
Kendel said that music was one the most successful of the 13 categories available for pledgers to support on the website.
Music had the most funded projects in 2012 with 5,067 receiving financial support in 2012, Kickstarter statistics showed.
Paul was also keen to state that sites like Kickstarter and his own Pledge Music are not a replacement for record labels or publishers.
‘We are part of the process for artists,’ he explained, ‘and many labels and publishers are coming to us to help them fund the release of an artist album or tour. We work in tandem with them.’
Paul also said that crowdfunding continues to grow and be a source of funding for established and talented acts.
‘Future of the Left were funded by Pledge Music and they just had album of the week in NME. This area will continue to grow as long as bands continue to make good music and keep their sound fresh,’ he stated.
Visit Pledge Music and the Kickstarter websites to find out more about what the websites offer.
Kendel Ratley, director of marketing and outreach at Kickstarter, made the comments during MusicTank’s Easy Money? convention.
She said that the majority of artists who use the website to bring their ideas to life value the relationships and networks more than the funding it brings.
‘The word "crowdfunding" is not powerful enough to convey the importance of the fan relationships it actually creates,’ Kendel said.
The comments came as part of a panel session in which Kendel talked about crowdfunding opportunities alongside Pledge Music’s head of A and R, Paul Barton.
Kendel said that music was one the most successful of the 13 categories available for pledgers to support on the website.
Music had the most funded projects in 2012 with 5,067 receiving financial support in 2012, Kickstarter statistics showed.
Paul was also keen to state that sites like Kickstarter and his own Pledge Music are not a replacement for record labels or publishers.
‘We are part of the process for artists,’ he explained, ‘and many labels and publishers are coming to us to help them fund the release of an artist album or tour. We work in tandem with them.’
Paul also said that crowdfunding continues to grow and be a source of funding for established and talented acts.
‘Future of the Left were funded by Pledge Music and they just had album of the week in NME. This area will continue to grow as long as bands continue to make good music and keep their sound fresh,’ he stated.
Visit Pledge Music and the Kickstarter websites to find out more about what the websites offer.
