The 74 artists and music industry professionals from 12 different countries have been selected by industry experts as future leaders that will take part in the Keychange development programme in 2020.
The programme is designed to provide women and gender minority participants with the skills and opportunities to get to the next stage in their career.
The open call for entries received more than 650 applications and participants include Estonian experimental singer and violinist Maarja Nuut, Berlin based Lo-fi pop artist DENA and London alt-soul singer Anaïs who released her breakthrough track Nina in 2018.
The programme will launch with a full network meetup in Stockholm on 13 February and is led by Reeperbahn Festival in partnership with PRS Foundation and Musikcentrum Öst.
This is the first of three groups that will take part in the four-year programme that was announced in Summer 2019, when Keychange was awarded €1.4mfrom the Creative Europe programme of the European Union.
In addition to the full network meet-ups and mentoring, participants will take part in a ‘Creative Lab’ at one of the 13 festivals that are partnered with Keychange.
The Creative Labs will offer showcasing opportunities to Artists, public speaking opportunities to Innovators, plus workshops, seminars, studio sessions, masterclasses and more. International collaboration lies at the heart of the programme, and Polish company Chimes have been recruited to oversee all training.
The participants will benefit from:
- Participation in full network meet-up in Stockholm in February 2020
- Participation in full network meet-up at Reeperbahn Festivalin September
- Mentoring via SheSaidSo
- For Artists: showcase and Creative Lab activity at one of the 13 partner festivals
- For Innovators: participation and Creative Lab activity at one of the 13 partner festivals - Promotion via the Keychange database
- Capacity building with a bespoke training programme
The announcement comes as the number of organisations that have signed up to the gender balance pledge has passed 300 and Talent Norge (Norway), Norsk Tipping (Norway) and Musicians’ Union(UK) - who have lead important research and resources for cases of harrassment, discrimination, and abuse of power - have joined the movement as Sponsors.
Keychange Ambassador Shirley Manson says: ‘It is vitally important to me that we continue to talk about and more importantly address existing problems and prejudices within the music industry. I very much appreciate that the Keychange initiative is focusing energy on offering opportunities to artists that help them realise their potential in an industry rife with barriers.’
Christina Schäfers, Keychange Lead and Head of Reeperbahn Festival's programmes in arts, word and film commnets: ‘The Keychange talent development programme lies at the core of the initiative. While the pledge encourages organisations to book diverse talent, we’re helping the talent get to their stages. Following dialogue with many creators and experts during phase one, we are particularly pleased that a more inclusive approach to recruitment has resulted in a very diverse and exciting group of participants for 2020.
'We are proud to represent many more gender minority participants and a diverse range of ethnicities, genres and career levels.The Keychange team are busy creating a meaningful and impactful capacity building programme, and we’re looking forward to working with them all, and to seeing what they do next. We can’t wait to host this incredible cohort at the full network meet-ups in Stockholm and at Reeperbahn Festival.’
Machine Woman (Anastasia Vtorova), a UK-based participant, adds: ‘Keychange has given me a prime opportunity to get involved and learn how to create positive changes in the music industry. Changes come from like-minded people and inspire future generations.’
For more information about the Capacity Building Programme and the full list of participants, please visit keychange.eu.
The programme is designed to provide women and gender minority participants with the skills and opportunities to get to the next stage in their career.
The open call for entries received more than 650 applications and participants include Estonian experimental singer and violinist Maarja Nuut, Berlin based Lo-fi pop artist DENA and London alt-soul singer Anaïs who released her breakthrough track Nina in 2018.
The programme will launch with a full network meetup in Stockholm on 13 February and is led by Reeperbahn Festival in partnership with PRS Foundation and Musikcentrum Öst.
This is the first of three groups that will take part in the four-year programme that was announced in Summer 2019, when Keychange was awarded €1.4mfrom the Creative Europe programme of the European Union.
In addition to the full network meet-ups and mentoring, participants will take part in a ‘Creative Lab’ at one of the 13 festivals that are partnered with Keychange.
The Creative Labs will offer showcasing opportunities to Artists, public speaking opportunities to Innovators, plus workshops, seminars, studio sessions, masterclasses and more. International collaboration lies at the heart of the programme, and Polish company Chimes have been recruited to oversee all training.
The participants will benefit from:
- Participation in full network meet-up in Stockholm in February 2020
- Participation in full network meet-up at Reeperbahn Festivalin September
- Mentoring via SheSaidSo
- For Artists: showcase and Creative Lab activity at one of the 13 partner festivals
- For Innovators: participation and Creative Lab activity at one of the 13 partner festivals - Promotion via the Keychange database
- Capacity building with a bespoke training programme
The announcement comes as the number of organisations that have signed up to the gender balance pledge has passed 300 and Talent Norge (Norway), Norsk Tipping (Norway) and Musicians’ Union(UK) - who have lead important research and resources for cases of harrassment, discrimination, and abuse of power - have joined the movement as Sponsors.
Keychange Ambassador Shirley Manson says: ‘It is vitally important to me that we continue to talk about and more importantly address existing problems and prejudices within the music industry. I very much appreciate that the Keychange initiative is focusing energy on offering opportunities to artists that help them realise their potential in an industry rife with barriers.’
Christina Schäfers, Keychange Lead and Head of Reeperbahn Festival's programmes in arts, word and film commnets: ‘The Keychange talent development programme lies at the core of the initiative. While the pledge encourages organisations to book diverse talent, we’re helping the talent get to their stages. Following dialogue with many creators and experts during phase one, we are particularly pleased that a more inclusive approach to recruitment has resulted in a very diverse and exciting group of participants for 2020.
'We are proud to represent many more gender minority participants and a diverse range of ethnicities, genres and career levels.The Keychange team are busy creating a meaningful and impactful capacity building programme, and we’re looking forward to working with them all, and to seeing what they do next. We can’t wait to host this incredible cohort at the full network meet-ups in Stockholm and at Reeperbahn Festival.’
Machine Woman (Anastasia Vtorova), a UK-based participant, adds: ‘Keychange has given me a prime opportunity to get involved and learn how to create positive changes in the music industry. Changes come from like-minded people and inspire future generations.’
For more information about the Capacity Building Programme and the full list of participants, please visit keychange.eu.
