Our approach to China is based on the fact that it’s a huge emerging market where copyright is relatively undeveloped, hence the need for a long-term view whilst helping to lay down strong foundations for future growth.
Co-operation and relationship building are key to realising benefits for Chinese repertoire in the UK and UK repertoire in China. We work closely with MCSC and through our local representative in Beijing to create these benefits.
Market conditions are challenging and will only change through perseverance and a collective approach by all stakeholders. Last year, the Chinese State Council approved the first broadcast tariff, paving the way for authors to be paid for use of their works on Chinese radio and television. This followed several years of intense lobbying by MCSC and the international community and is a significant step forward for the protection of authors’ rights in China.
As to the future, PRS for Music needs to focus on working closely with Chinese partners so as to help license and monetise our repertoire by providing details of performances in China. We also need to promote music copyright, along with our repertoire, in order to create greater awareness of both within China.
Karen Buse is Director of International at PRS for Music
Co-operation and relationship building are key to realising benefits for Chinese repertoire in the UK and UK repertoire in China. We work closely with MCSC and through our local representative in Beijing to create these benefits.
Market conditions are challenging and will only change through perseverance and a collective approach by all stakeholders. Last year, the Chinese State Council approved the first broadcast tariff, paving the way for authors to be paid for use of their works on Chinese radio and television. This followed several years of intense lobbying by MCSC and the international community and is a significant step forward for the protection of authors’ rights in China.
As to the future, PRS for Music needs to focus on working closely with Chinese partners so as to help license and monetise our repertoire by providing details of performances in China. We also need to promote music copyright, along with our repertoire, in order to create greater awareness of both within China.
Karen Buse is Director of International at PRS for Music
