Only 14 percent of the British public pays for a music streaming subscription, a new study has found.
Of the 15,000 people taking part in the poll by Kantar Worldpanel Entertainment, only 14 percent said they paid to stream music - with 62 percent of those using Spotify.
The report, commissioned by Music Week, also showed that one in 10 people regularly borrowed someone else's subscription.
Twenty-three percent of those polled still buy CDs, although this was largely people aged 40 or above (64 percent).
Kantar Worldpanel's Fiona Keenan said: ‘Shoppers have come back to the CD this year, with almost a quarter of the population buying CD albums.
‘Yet while there are still CD fans who buy frequently, at the other end of the spectrum is the type of consumer that's only drawn to the biggest releases.
‘Thirty-six percent of those who bought Adele's 25 on CD in its first month of release hadn't bought a single physical album in the year prior.’
According to a recent BPI report, 53.7 billion songs were streamed in the UK last year, with streaming accounting for 23.7 percent of music industry revenues (around £251m).
However, this figure also includes money generated by ad-funded sites such as YouTube and Spotify's free tier.
Spotify recently passed 100 million monthly active users for the first time, with 30 percent paying to subscribe to the ad-free version.
Of the 15,000 people taking part in the poll by Kantar Worldpanel Entertainment, only 14 percent said they paid to stream music - with 62 percent of those using Spotify.
The report, commissioned by Music Week, also showed that one in 10 people regularly borrowed someone else's subscription.
Twenty-three percent of those polled still buy CDs, although this was largely people aged 40 or above (64 percent).
Kantar Worldpanel's Fiona Keenan said: ‘Shoppers have come back to the CD this year, with almost a quarter of the population buying CD albums.
‘Yet while there are still CD fans who buy frequently, at the other end of the spectrum is the type of consumer that's only drawn to the biggest releases.
‘Thirty-six percent of those who bought Adele's 25 on CD in its first month of release hadn't bought a single physical album in the year prior.’
According to a recent BPI report, 53.7 billion songs were streamed in the UK last year, with streaming accounting for 23.7 percent of music industry revenues (around £251m).
However, this figure also includes money generated by ad-funded sites such as YouTube and Spotify's free tier.
Spotify recently passed 100 million monthly active users for the first time, with 30 percent paying to subscribe to the ad-free version.
