Indie rockers Lonely The Brave and Eugene McGuinness are among some of the acts performing for Jacks Rocks over 2015.
The initiative, launched by the Jack Daniels drinks brand, has teamed up with a number of festivals, including the Isle of Wight Festival, Kendal Calling and the forthcoming Great Escape, to promote new musical talent.
Jack Daniels will take over Brighton’s Patterns venue for the Great Escape, beginning tomorrow (14 May), and showcase live gigs from the likes of Lonely The Brave and Vancouver based Dralms.
The Jack Rocks stage at the Isle of Wight will kick off on 11 June and feature the likes of Hyena, Storms and Young Kato, as well as special guest slots from more established acts such as Eugene McGuinness and headliners Black Rivers.
Michael Boaler, senior brand manager for Jack Daniels, said: ‘Our festival season is jam-packed this year, with a great mix of smaller, more boutique festivals, alongside some of the world’s largest and most famous.
‘To have a presence at each of these, whether it’s a specially curated stage, or being the official whiskey partner, is going to be a lot of fun and we’re proud to be involved with each one.’
We spoke to Michael earlier in the year to find out his tips for bands looking to work with brands. Read the list of advice and check out our feature exploring the relationship between bands and brands.
The initiative, launched by the Jack Daniels drinks brand, has teamed up with a number of festivals, including the Isle of Wight Festival, Kendal Calling and the forthcoming Great Escape, to promote new musical talent.
Jack Daniels will take over Brighton’s Patterns venue for the Great Escape, beginning tomorrow (14 May), and showcase live gigs from the likes of Lonely The Brave and Vancouver based Dralms.
The Jack Rocks stage at the Isle of Wight will kick off on 11 June and feature the likes of Hyena, Storms and Young Kato, as well as special guest slots from more established acts such as Eugene McGuinness and headliners Black Rivers.
Michael Boaler, senior brand manager for Jack Daniels, said: ‘Our festival season is jam-packed this year, with a great mix of smaller, more boutique festivals, alongside some of the world’s largest and most famous.
‘To have a presence at each of these, whether it’s a specially curated stage, or being the official whiskey partner, is going to be a lot of fun and we’re proud to be involved with each one.’
We spoke to Michael earlier in the year to find out his tips for bands looking to work with brands. Read the list of advice and check out our feature exploring the relationship between bands and brands.
