iTunes users spend an average of $40 (£26) per year on goods sold by Apple’s online store, new research reveals.
According to a report by Asymco, the retailer’s ‘top line’ increased by 32 percent during the last quarter.
Revenues for the period also reached a new high of $4 billion. The content portion of iTunes revenues increased to $2.4 billion from $2.1 billion seen in the previous quarter.
Horace Dediu from Asymco said: ‘In March Apple reported that they have 500 million iTunes so one way to think about the iTunes business is to say that iTunes users purchase content and services at the rate of about $40 per year.’
A footnote in the research showed that Apple users spend about $1/day for each Apple device in use. This statistic makes the iTunes franchise an incremental 11 percent marginal revenue source.
Including all content revenues, the iTunes’ sales rate is now nearly $5 billion per quarter.
The iTunes music catalogue now consists of 35 million songs available in more than 119 countries.
According to a report by Asymco, the retailer’s ‘top line’ increased by 32 percent during the last quarter.
Revenues for the period also reached a new high of $4 billion. The content portion of iTunes revenues increased to $2.4 billion from $2.1 billion seen in the previous quarter.
Horace Dediu from Asymco said: ‘In March Apple reported that they have 500 million iTunes so one way to think about the iTunes business is to say that iTunes users purchase content and services at the rate of about $40 per year.’
A footnote in the research showed that Apple users spend about $1/day for each Apple device in use. This statistic makes the iTunes franchise an incremental 11 percent marginal revenue source.
Including all content revenues, the iTunes’ sales rate is now nearly $5 billion per quarter.
The iTunes music catalogue now consists of 35 million songs available in more than 119 countries.
