Licensing hub ICE have today announced the launch of Licensr, a new online self-service tool.
Licensr enables smaller online music services to get multi-territory coverage for use of the ICE core repertoire, increasing the speed at which they can be brought to market.
With the tool, users can select, pay for and receive confirmation of a licence covering ICE core repertoire (the ICE Direct Licence) in a quick and easy process that requires no prior knowledge of music licensing.
Ben McEwen, vice president, commercial, ICE, said: ‘Licensr is a simple self-service solution to enable new and developing music services to license ICE Core repertoire. It starts to bring greater simplicity and flexibility to those with ideas for new services that utilise music but are daunted by the complexity of licensing and we are keen to collect feedback to further enhance the solution over time. In the meantime, it immediately adds another income source for creators as we continue to seek to ensure rightsholders in the ICE Core receive fair value for the use of their work.’
Pascal De Mul, chief executive, Exit Live, added: ‘Simple licensing is essential to helping services like us innovate and focus on our core proposition, which for Exit Live is helping artists monetise live performances both on the evening of the gig and historically. Licensr has been by far the easiest rights process we’ve had.’
Services will receive publishing (mechanical and performing) rights for music in the extensive ICE Core repertoire through Licensr. Typical services that would utilise the Licensr service have revenues under €250,000 (£217,000) a year, operating across areas including on demand and interactive streaming and download stores.
More for information, head over to the ICE website.
