The government is launching a Music Mission to China in order to tap into the country's £134 million music industry.
As of 2015, China's digital revenues were rising by 69 percent, with UK artists making up around five percent of the top 100 chart entries in the country.
The Department for International Trade (DIT) aims to help British talent access this growing market through a week-long Mission in Beijing from today, 24 April, to 1 May.
Mark Garnier, International Trade Minister, said: 'The UK is a global leader in the music industry - from Adele to Ed Sheeran, music is one of our most important exports.
'We are now launching our Music Mission to China so we can tap into the lucrative Asian market as part of an outward looking Global Britain.'
Two of the industry's leading organisations, Association of Independent Music (AIM) and British Phonographic Industry (BPI) helped DIT to organise the scheme.
This comes as the Music Exports Growth Scheme (MEGS), run by BPI, has been awarded to further boost international music exports with a grant of just over £140,000.
The money has been made available to 12 UK acts, including singer-songwriter Lucy Rose, and Northern Irish singer Ciaran Lavery.
Chris Tams, BPI Director of International, said: 'The beauty of the scheme is that it is helping a diverse range of artists, who have the talent but not always the means, to achieve their potential in overseas markets and, in the process, boost British music exports.
'Since the scheme began three years ago, for every £1 invested we’ve seen an average return of around £10, which is hugely encouraging and underlines the vital role that government can play in supporting the success of British music around the world.'
Since its launch in January 2014, MEGS has awarded nearly £2m of government investment to promote over 130 UK artists worldwide.
The scheme relaunched in October 2016, making up a further £2.8m available in grants through to 2020 to help independent and smaller music companies break into overseas markets.
Applications for the next round of MEGS funding are being accepted from 1 May 2017.
As of 2015, China's digital revenues were rising by 69 percent, with UK artists making up around five percent of the top 100 chart entries in the country.
The Department for International Trade (DIT) aims to help British talent access this growing market through a week-long Mission in Beijing from today, 24 April, to 1 May.
Mark Garnier, International Trade Minister, said: 'The UK is a global leader in the music industry - from Adele to Ed Sheeran, music is one of our most important exports.
'We are now launching our Music Mission to China so we can tap into the lucrative Asian market as part of an outward looking Global Britain.'
Two of the industry's leading organisations, Association of Independent Music (AIM) and British Phonographic Industry (BPI) helped DIT to organise the scheme.
This comes as the Music Exports Growth Scheme (MEGS), run by BPI, has been awarded to further boost international music exports with a grant of just over £140,000.
The money has been made available to 12 UK acts, including singer-songwriter Lucy Rose, and Northern Irish singer Ciaran Lavery.
Chris Tams, BPI Director of International, said: 'The beauty of the scheme is that it is helping a diverse range of artists, who have the talent but not always the means, to achieve their potential in overseas markets and, in the process, boost British music exports.
'Since the scheme began three years ago, for every £1 invested we’ve seen an average return of around £10, which is hugely encouraging and underlines the vital role that government can play in supporting the success of British music around the world.'
Since its launch in January 2014, MEGS has awarded nearly £2m of government investment to promote over 130 UK artists worldwide.
The scheme relaunched in October 2016, making up a further £2.8m available in grants through to 2020 to help independent and smaller music companies break into overseas markets.
Applications for the next round of MEGS funding are being accepted from 1 May 2017.
