The feature works by searching for the name of the artists required, then displaying available tracks under a 'Listen Now' tab on right hand side of the screen.
According to Wall Street Journal, the adverts appear in searches on personal computers as well as mobile devices, and seem to be working well.
A Google spokesman confirmed that the music services pay for each click they get in the same way Google gets paid for its traditional text link adverts, adding: 'We’re happy to help users quickly find legitimate sources for their favourite movies, music and more via Google search.'
In a report earlier this year, entitled Search Engines and Piracy, IP Advisor Mike Weatherley MP stated that he had told Google it should take a leading role in tackling online copyright infringement.
The company responded by outlining five steps it would take to help UK content owners increase visibility of authorised services in search results.
The ‘Listen Now’ functionality forms part of that pledge.
According to Wall Street Journal, the adverts appear in searches on personal computers as well as mobile devices, and seem to be working well.
A Google spokesman confirmed that the music services pay for each click they get in the same way Google gets paid for its traditional text link adverts, adding: 'We’re happy to help users quickly find legitimate sources for their favourite movies, music and more via Google search.'
In a report earlier this year, entitled Search Engines and Piracy, IP Advisor Mike Weatherley MP stated that he had told Google it should take a leading role in tackling online copyright infringement.
The company responded by outlining five steps it would take to help UK content owners increase visibility of authorised services in search results.
The ‘Listen Now’ functionality forms part of that pledge.
