Search engine giant Google has unveiled new measures to curb online piracy and access to copyright infringing content.
A blog post by the tech company’s Katherine Oyama, senior copyright policy counsel, announced the changes.
They include improvements surrounding the demotion of infringing material under the terms of the Digital Millennium Copyright Act, updates to its autocomplete function and changes to ad formats.
Geoff Taylor, BPI chief executive, welcomed the changes from Google.
He said: ‘When fans search for music or films, they should get legal results - it's as simple as that. If these new steps help guide more consumers to services like Spotify, Deezer and iTunes, which give back to music, instead of to fraudulent torrent or hosting sites, then they would represent a step forward for artists, labels and all those trying to build a thriving music economy online.
‘The BPI, together with colleagues from the film industry, will continue to meet with the search engines and government to ensure these measures make a real difference and to persuade Bing and Yahoo to take similar action. We will also press for other steps to marginalise the online black market, including the delisting of sites ruled illegal by the courts, clearer signposting of legal services, and the swift removal of pirate apps.’
Last week Sir Bob Geldof criticised Google and Facebook for monopolising online communication channels during a speech at the Gold Badge Awards.
Click here for the full story.
A blog post by the tech company’s Katherine Oyama, senior copyright policy counsel, announced the changes.
They include improvements surrounding the demotion of infringing material under the terms of the Digital Millennium Copyright Act, updates to its autocomplete function and changes to ad formats.
Geoff Taylor, BPI chief executive, welcomed the changes from Google.
He said: ‘When fans search for music or films, they should get legal results - it's as simple as that. If these new steps help guide more consumers to services like Spotify, Deezer and iTunes, which give back to music, instead of to fraudulent torrent or hosting sites, then they would represent a step forward for artists, labels and all those trying to build a thriving music economy online.
‘The BPI, together with colleagues from the film industry, will continue to meet with the search engines and government to ensure these measures make a real difference and to persuade Bing and Yahoo to take similar action. We will also press for other steps to marginalise the online black market, including the delisting of sites ruled illegal by the courts, clearer signposting of legal services, and the swift removal of pirate apps.’
Last week Sir Bob Geldof criticised Google and Facebook for monopolising online communication channels during a speech at the Gold Badge Awards.
Click here for the full story.
