A former HMV employee has been forced to change the name of his HVM store after being threatened with legal action.
According to a entertainment.ie, Tony Cregan worked at HMV in the Derry branch in the city’s Richmond Centre before the store was forced to shut during the company’s restructuring.
Tony opened HVM following the closure as he believed there was still a market for the sale of physical entertainment goods.
He told the news provider: ‘We thought what is the point calling the new show Local CDs, or whatever, we'll just call it HVM. HMV is gone.’
However, within a week Tony received a letter from Hilco, the restructuring firm which acquired the ailing HMV retailer earlier in the year, threatening legal action if the name wasn’t changed due to the confusion caused to the consumer.
The letter said that the ‘continued presence in the market of your business operating under the name HVM has caused and will continue to cause substantial damage to our client's reputation and goodwill’.
As a result, Tony decided to change the name again, this time to WAH.
According to the original news report, the new retail outlet has been a success so far with consumers.
Read the full story on the Hilco rescue of HMV from earlier in the year.
According to a entertainment.ie, Tony Cregan worked at HMV in the Derry branch in the city’s Richmond Centre before the store was forced to shut during the company’s restructuring.
Tony opened HVM following the closure as he believed there was still a market for the sale of physical entertainment goods.
He told the news provider: ‘We thought what is the point calling the new show Local CDs, or whatever, we'll just call it HVM. HMV is gone.’
However, within a week Tony received a letter from Hilco, the restructuring firm which acquired the ailing HMV retailer earlier in the year, threatening legal action if the name wasn’t changed due to the confusion caused to the consumer.
The letter said that the ‘continued presence in the market of your business operating under the name HVM has caused and will continue to cause substantial damage to our client's reputation and goodwill’.
As a result, Tony decided to change the name again, this time to WAH.
According to the original news report, the new retail outlet has been a success so far with consumers.
Read the full story on the Hilco rescue of HMV from earlier in the year.
