FanFair Alliance and the Music Managers Forum (MMF) have launched a guide for artist managers to help combat online ticket touting.
The guide contains advice for managers to minimise the scalping and resale of their artists’ tickets on websites such as GET ME IN!, Seatwave, Stubhub and Viagogo.
Available as a free download from www.fanfairalliance.org, it also has Ten Tips To Beat The Touts, as well as case studies from leading managers and music industry professionals.
Contributing managers include Adam Tudhope (Everybody’s), Caius Pawson (Young Turks), Alex Bruford (ATC Live), Angus Baskerville (13 Artists) and Richard Jones (Key Music Management).
Measures advised in the guide include: applying tighter terms and conditions to control transferability of tickets; ensuring fans have clear information about those terms at the point of sale and; offering a face value resale or reallocation option for ticket-buyers who are genuinely unable to attend an event.
It will be circulated by the MMF to its 500 manager members.
Speaking at a launch event in London, Mumford & Sons manager and FanFair Alliance co-founder Adam Tudhope described the guide as a ‘first step’ towards pooling industry knowledge to fight back against touts and develop pro-consumer ticketing strategies.
He said: ‘When we launched FanFair in July of this year, we encouraged managers, agents, promoters and others in the live music business to continue to innovate to ensure our artists’ tickets reach their intended audience at the right price. We all know that this is a huge challenge.
‘We are operating within a dysfunctional market, where the abuse of unregulated ticket resale websites is out of control. However, while we wait for Government to act, it is essential that managers and music businesses develop ticketing strategies that aim to disrupt the touts and help fans. This guide marks a first step towards that goal.’
FanFair has also announced that a number of ticketing services and direct-to-consumer businesses have signed its declaration, including Active Ticketing, DICE, Music Glue, Pledge Music, Scarlet Mist, Songkick, Twickets and WeGotTickets.
They join managers of Years & Years, Biffy Clyro, Iron Maiden, Arctic Monkeys, PJ Harvey, Little Mix, One Direction, Cheryl, Mark Knopfler, Nick Cave, Chvrches, Noel Gallagher and Placebo, plus music industry bodies AFEM, AIF, AIM, BASCA, FAC, MMF, MPG, MU, MVT and PRS for Music.
In related news, Nigel Adams MP, chair of the All-Parliamentary Group on Music, shares his views on secondary ticketing here.
The guide contains advice for managers to minimise the scalping and resale of their artists’ tickets on websites such as GET ME IN!, Seatwave, Stubhub and Viagogo.
Available as a free download from www.fanfairalliance.org, it also has Ten Tips To Beat The Touts, as well as case studies from leading managers and music industry professionals.
Contributing managers include Adam Tudhope (Everybody’s), Caius Pawson (Young Turks), Alex Bruford (ATC Live), Angus Baskerville (13 Artists) and Richard Jones (Key Music Management).
Measures advised in the guide include: applying tighter terms and conditions to control transferability of tickets; ensuring fans have clear information about those terms at the point of sale and; offering a face value resale or reallocation option for ticket-buyers who are genuinely unable to attend an event.
It will be circulated by the MMF to its 500 manager members.
Speaking at a launch event in London, Mumford & Sons manager and FanFair Alliance co-founder Adam Tudhope described the guide as a ‘first step’ towards pooling industry knowledge to fight back against touts and develop pro-consumer ticketing strategies.
He said: ‘When we launched FanFair in July of this year, we encouraged managers, agents, promoters and others in the live music business to continue to innovate to ensure our artists’ tickets reach their intended audience at the right price. We all know that this is a huge challenge.
‘We are operating within a dysfunctional market, where the abuse of unregulated ticket resale websites is out of control. However, while we wait for Government to act, it is essential that managers and music businesses develop ticketing strategies that aim to disrupt the touts and help fans. This guide marks a first step towards that goal.’
FanFair has also announced that a number of ticketing services and direct-to-consumer businesses have signed its declaration, including Active Ticketing, DICE, Music Glue, Pledge Music, Scarlet Mist, Songkick, Twickets and WeGotTickets.
They join managers of Years & Years, Biffy Clyro, Iron Maiden, Arctic Monkeys, PJ Harvey, Little Mix, One Direction, Cheryl, Mark Knopfler, Nick Cave, Chvrches, Noel Gallagher and Placebo, plus music industry bodies AFEM, AIF, AIM, BASCA, FAC, MMF, MPG, MU, MVT and PRS for Music.
In related news, Nigel Adams MP, chair of the All-Parliamentary Group on Music, shares his views on secondary ticketing here.
